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Exam (elaborations)

MKTG 225 / MKTG225 P5 Intellipath GRADED A+

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MKTG 225 / MKTG225 P5 Intellipath GRADED A+ / MKTG 225 / MKTG225 P5 Intellipath GRADED A+

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When trying to study and capture more market opportunities, which of the following research
methods is best to use?
Expansive

Flexible

Contractible

Standard

2
Which of the following is a characteristic of comparative advantage?
Competitive pricing

Cost-effectiveness

Lower opportunity costs

3
Examples of uncontrollable variables include , , and .

Political, economic, taxes

The method research scans all global markets.

Contractible

What similarities are examined when using the expansive research method? (Choose 2)
Advertising highlights

Home market

Product pricing

Cultural factors

Political factors


What are two advantages of the expansive research method?

Flexible, Less Risky

,A country that produces a product at a lower cost than another is an example of .

Opportunity cost

What research method narrows the target market?


Expansive



Selecting markets that are similar in culture and geography is an example of a(n) method.


Expansive




Supplying management knowledge to the global company is an example of .

Management contracting

Foreign Direct Investment transfers which of the following? (Choose 2)
Employees

Management

Skills

Knowledge

Technology

3
Permission of property using a licensing agreement includes which of the following? (Choose
2)
Trademarks

Marketing

Business plans

, Contracts

Production techniques



Permission of property using a licensing agreement includes which of the following? (Choose
2)
Marketing

Business plans

Contracts

Patents

Trademarks

2
Stages of management contracting include which of the following?
Scarce management skills better used elsewhere

Decreased production

Decreased profitability

3
Which mode of entry provides a direct investment?

FDI

Some of the characteristics of a joint venture include which of the following? (Choose 2)
Customer segments

Increased profits

Target markets

Sharing profits

Sharing knowledge

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