Communication Summary Ch 8-14

Communication Summary Chapters 8-14




Table of Contents
Chapter 8: Media Relations 2
8.1 Introduction 2
8.2 Journalism & news organisations 2
8.3 The effects of news coverage on corporate reputation 2
8.4 Framing news stories 3
Chapter 9: Employee Communication 5
9.1 Introduction 5
9.2 Defining employee communication 5
9.3 Employee communication and organizational identification 5
9.4 Voice, silence and employee participation 6
9.5 Social media, networks and communities of practice 6
Chapter 10: Issues Management 7
10.1 Introduction 7
10.2 Defining issues 7
10.3 Managing issues 7
10.4 Influencing public policy 8
10.5 Anti-corporate activism 9
Chapter 11: Crisis communication 9
11.1 Introduction 9
11.2 Crisis management 10
11.3 The impact of a crisis on corporate reputation 10
11.4 Communicating about a crisis 11
Chapter 12: Leadership and change communication 11
12.1 Introduction 11
12.2 Defining leadership & change 12
12.3 Communicating during a change 12
12.4 Effective leadership communication 14
Chapter 13: Corporate Social Responsibility 14
13.1 Introduction 14
13.2 Defining corporate social responsibility 14
13.3 Communicating about corporate social responsibility 15
13.4 Community relations 15
Chapter 14: Social media and corporate communication 16
14.1 Introduction 16
14.2 The new media landscape 16
14.3 Classifying social media 17
14.4 Challenges and opportunities 18




1