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SOCIAL CLASS AND CONSUMER BEHAVIOUR

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SOCIAL CLASS AND CONSUMER BEHAVIOUR

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Business Management
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Business management

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Slide 12.1




Chapter 12
SOCIAL CLASS AND CONSUMER
BEHAVIOUR



Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013

, Slide 12.2




Table 12.1 A five-question status consumption scalea
Source : Adapted from Jacqueline K. Eastman, Ronald E. Goldsmith and Leisa Reinecke Flynn, ‘Status Consumption in Consumer Behavior: Scale Development and Validation’,
Journal of Marketing Theory and Practice, Summer 1999, 44. Used by permission of M. E. Sharpe, Inc.
Leon Schiffman, Leslie Lazar Kanuk and Havard Hansen, Consumer Behaviour, 2nd edition © Pearson Education Limited 2013
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  • social class and consumer behaviour
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