IAB Digital Sales Training| 334 QUESTIONS| WITH COMPLETE SOLUTIONS

cost per thousand (CPM) Formula correct answer: Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula correct answer: Cost / Clicks Effective Cost Per Thousand (eCPM) Formula correct answer: Total Cost / Total Impressions X 1000 Click Through Rate (CTR) Forumula correct answer: Clicks / Impressions Cost Per Action CPA Formula correct answer: Cost / Actions target audience correct answer: a select group of potential or current consumers which a business decides to aim its marketing and advertising strategies at target audience profile correct answer: description of a customer that includes demographic and geographic and psychographic characteristics as well as buying pattern and purchase history What are some examples of 1st party data? correct answer: credit cards that track peoples purchase trends and personal preferences What is 1st party data? correct answer: collects info from or about users and is the owner or controller of the website or service that the user interacts directly e What is 2nd party data correct answer: first party data that sells or shares data to third parties or non affiliated websites or services What sources does 1st party data use? correct answer: website analytic data, CRM data, email data , previous campaign data, inbound or onsite search data What are some examples of second party data? correct answer: if a credit card company shared de- identified data with an airline company looking to market to affluent travelers a web publisher sharing online data with an advertiser for a fee What is 3rd party data? correct answer: collects info about useers from a non affiliate website or service - any i