Mohammed Uzair
Set 4
Unit 4
To: Management at Alton Towers
From: Mohammed Uzair
Date: From 08/09/14 to 26/09/14
Subject: Evaluate external corporate Communications at Alton Towers
The Alton Towers website has many strengths that attract potential customers and allow them to
manoeuvre around their website and easily gain information from their leaflet and signs across the
theme park but alongside these strengths it also has limitations that may put customers off from
using the website, leaflet or looking at the signs/posters that are in the Alton Towers theme park.
Alton Towers website
Advantages:
One advantage of the Alton Towers website may be that it has a huge amount of useful information
that attract potential customers to the website, the use of the bright blue colour on the background
clearly makes people read on and use the website. This will help with operational communication
and answer any questions potential customers may have with the wide range of information
regarding the attractions, where to eat or if they would like to book an hotel to extend their stay at
Alton Towers which will make the theme parks profit margin increase because people will be
spending more at the park whilst they are there.
Icon boxes with summarised information regarding Special offers,
Short breaks and attractions. To get more info the person will
have to click on the icon.
More info regards
to short breaks, a
person or potential
customer could
book their stay
using this feature
and inputting all
the relevant
information that is
being asked by
drop down
answers.
The screenshot clearly shows us the huge amount of
information Alton Towers has on one page; You can subscribe to Alton towers to get
information regards to special offers, short breaks special offers or information emailed to you.
and attractions.
Set 4
Unit 4
To: Management at Alton Towers
From: Mohammed Uzair
Date: From 08/09/14 to 26/09/14
Subject: Evaluate external corporate Communications at Alton Towers
The Alton Towers website has many strengths that attract potential customers and allow them to
manoeuvre around their website and easily gain information from their leaflet and signs across the
theme park but alongside these strengths it also has limitations that may put customers off from
using the website, leaflet or looking at the signs/posters that are in the Alton Towers theme park.
Alton Towers website
Advantages:
One advantage of the Alton Towers website may be that it has a huge amount of useful information
that attract potential customers to the website, the use of the bright blue colour on the background
clearly makes people read on and use the website. This will help with operational communication
and answer any questions potential customers may have with the wide range of information
regarding the attractions, where to eat or if they would like to book an hotel to extend their stay at
Alton Towers which will make the theme parks profit margin increase because people will be
spending more at the park whilst they are there.
Icon boxes with summarised information regarding Special offers,
Short breaks and attractions. To get more info the person will
have to click on the icon.
More info regards
to short breaks, a
person or potential
customer could
book their stay
using this feature
and inputting all
the relevant
information that is
being asked by
drop down
answers.
The screenshot clearly shows us the huge amount of
information Alton Towers has on one page; You can subscribe to Alton towers to get
information regards to special offers, short breaks special offers or information emailed to you.
and attractions.
