Report on Corporate Communications for Alton Towers
To: The Marketing Department
From:
Date: 24/10/14
Subject: Producing corporate communications
This report will be highlighting new corporate communications for the Alton Towers attraction;
CBeebies land. The target market for this attraction is children aged 1 to 6 years old, because
children watch cbeebies on TV. The purpose of this campaign is to attract a specific group of people
to visit the attraction. This specific group is parents with small children as the attractions is for
children. When parents are informed of the new ride then they would be attracted to take their
children for a day out. The corporate communications will include a design for a bag, a slogan, a logo
and a radio script advertising the new attraction.
To: The Marketing Department
From:
Date: 24/10/14
Subject: Producing corporate communications
This report will be highlighting new corporate communications for the Alton Towers attraction;
CBeebies land. The target market for this attraction is children aged 1 to 6 years old, because
children watch cbeebies on TV. The purpose of this campaign is to attract a specific group of people
to visit the attraction. This specific group is parents with small children as the attractions is for
children. When parents are informed of the new ride then they would be attracted to take their
children for a day out. The corporate communications will include a design for a bag, a slogan, a logo
and a radio script advertising the new attraction.
