Unit 5
Evaluating Strategies for Information
System and E-Commerce Applications
, Outcomes
1. Discuss the readiness for change of a given organisation,
2. Identify the economics of e-business,
3. Describe the use of and apply the balanced scorecard, and
4. Create a metrics programme and apply value-added management.
,Strategic frameworks
, Strategy as simple rules
Strategy is suggested by Eisenhardt and Sull (2001).
3 distinct ways to compete in the marketspace:
• They can build a fortress and defend it. (Position)
• They can nurture and leverage unique resources and competences. (Resources)
• They can flexibly pursue fleeting opportunities within simple rules. (Simple Rules)
• Each approach requires different skill sets and works best under different circumstances
• Strategy that works best for the rapidly changing market of today Simple Rules.
• Firms who profit most in this new market will be those who recognise new approaches to strategy and are p
risk new approaches.
• “patching” approach :
• the organisation encourages small groups to adopt different strategies according to different strategic philosophies
• then overall tries to sew these together.
Evaluating Strategies for Information
System and E-Commerce Applications
, Outcomes
1. Discuss the readiness for change of a given organisation,
2. Identify the economics of e-business,
3. Describe the use of and apply the balanced scorecard, and
4. Create a metrics programme and apply value-added management.
,Strategic frameworks
, Strategy as simple rules
Strategy is suggested by Eisenhardt and Sull (2001).
3 distinct ways to compete in the marketspace:
• They can build a fortress and defend it. (Position)
• They can nurture and leverage unique resources and competences. (Resources)
• They can flexibly pursue fleeting opportunities within simple rules. (Simple Rules)
• Each approach requires different skill sets and works best under different circumstances
• Strategy that works best for the rapidly changing market of today Simple Rules.
• Firms who profit most in this new market will be those who recognise new approaches to strategy and are p
risk new approaches.
• “patching” approach :
• the organisation encourages small groups to adopt different strategies according to different strategic philosophies
• then overall tries to sew these together.
