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Verschillen in assortiment consistentie

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2020/2021 Written for academic year
Institution
Hogeschool InHolland (InHolland)
Course
Marketing
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In dit document vind je aantekeningen van de verschillende assortiment consistenties. Hopelijk geeft het wat verduidelijking en kan je een beter onderscheid maken in de verschillende assortimenten.

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Verschillen in consistentie:
- Assortiment verlengen:
Productie verdubbelen doordat de vraag groter is, hierdoor hou je ook meer voorraad
over.
- Assortiment minder consistent maken:
Om de financiële risico’s te verspreiden overweegt Phillips een cosmeticaketen op te
richten. Het assortiment groter maken met producten uit een hele andere lijn.
- Assortiment meer consistent maken:
Het assortiment kleiner maken door te overwegen welke producten er wel in het
assortiment passen en welke niet.
- Assortiment breder maken:
Meer verschillende producten in het assortiment gaan verkopen maar wel in dezelfde
lijn.
- Assortiment smaller maken:
Het assortiment verkleinen door alleen specifieke producten te verkopen.
- Assortiment ondieper maken:
Door van de producten maar een klein aantal aan varianten te verkopen
- Assortiment dieper maken:
Door van de producten een groot aantal aan varianten te verkopen
- Assortiment verkorten:
Productie verminderen doordat de vraag kleiner is, hierdoor heb je ook minder
voorraad.

Document information

Study
Leisure & Events Management
Uploaded on
March 6, 2023
Number of pages
1
Written in
2020/2021
Type
Class notes
Professor(s)
M. cornelisse
Contains
All classes
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Subjects

  • marketing 2
  • leerjaar 1
  • consistentie
  • leisure and event management

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