Airbnb in 2020
AirBnB in 2020. GBA 490. How would you illustrate and compare the business models for Airbnb, large hotel chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide (Illustration Capsule 1.2 on pages 13-14) What was Airbnb’s response to the COVID-19 pandemic? Does it appear that the 12 company’s business model is more resilient than that of its hotel chain rivals? What are the general strengths and weaknesses of a) large, hotel chains such as Marriott and Hilton, b) bed & breakfasts, and c) Airbnb? Explain how you would compare and contrast those businesses. In what ways has the lodging consumer changed, and how does Airbnb’s customer value-proposition meet this change? What key factors may determine the success or failure of Airbnb? . What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?
Document information
- Uploaded on
- February 28, 2023
- Number of pages
- 3
- Written in
- 2022/2023
- Type
- Case
- Professor(s)
- Strickland
- Grade
- A+
