MGT 6311 - Final Exam Test With Solutions Graded A+

Youtube Stats - answer- First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are 2mins Most common videos - answer- Explainers - Product Demos - How-Tos - Testimonials Video Stats - answer4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat 500million people/day watch videos on Facebook 85% of videos watched on Facebook are watched without sound Video Views - answerA video is considered a view on Facebook if it runs for at least 3 seconds Impact on Video on email - answerIncluding video in email increase consumer engagement and has an overall positive impact on the channel The word "video" in email subject line - increases open rates by ~20% - increases CTRs by ~65%