DPR 1506 SUPP ANSWERS FOR 28 FEB 2023

Communication design seeks to attract, inspire, create desires and motivate people to respond to messages, with a view to making a favorable impact. This impact can be to the bottom line of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviors, to promoting a message, to disseminating information. The process of communication design involves strategic business thinking, using market research, creativity, problem-solving, and technical skills and knowledge such as color theory, page layout, typography and creating visual hierarchies. Communications designers translate ideas and information through a variety of media. Their particular talents lie not only in the traditional skills of the hand, but also in their ability to think strategically in design and marketing terms, to establish credibility and influence audiences through communication. The term communication design is often used interchangeably with visual communication, but has an alternative broader meaning that includes auditory, vocal, touch and smell. Examples of communication design include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries. Students of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways. In the complex digital environment around us, communication design has become a powerful means of reaching out to the target audience. Students learn how to combine communication with art and technology. Communication Design discipline involves teaching how to design web pages, video games, animation, motion graphics and more. Communication Design has content as its main purpose. It must achieve a reaction or get customers to see a product in a genuine way to attract sales or get a message across. Students of Communications Design are often Illustrators, Graphic Designers, Web designers, Advertising artists, Animators, Video Editors, Motion graphic artists, or even Printmakers and Conceptual Artists. The term Communications Design is general, and practitioners work in various mediums to get a message across. Visual communication design is the design working in any media or support of visual communication. This is considered by some to be more correct terminology to cover all types of design applied in communication that uses visual channel for transmission of messages, precisely because this term relates to the concept of visual language of some media and not limited to support a particular form of content, as do the terms graphic design. 1.2 The Necessary Art of Persuasion”, effective persuasion becomes a negotiating and learning process through which a persuader leads colleagues to a problem’s shared solution. There will be times in your career where you will have to move people to a position they don’t currently hold. This involves a process of framing the argument, presenting vivid supporting evidence and finding the correct emotional connection with your audience. The essential steps to effective persuasion according to Conger are: Establish credibility. Frame goals in a way that identifies common ground with those you intend to persuade. Reinforce your position using vivid language and compelling evidence. Connect emotionally with your audience. Question 2 2.1 Research is the key to any successful public relations work, because it's important to know a customer's needs, target market, and available resources to draw up a good PR strategy for any cases or campaigns. 2.2.1 Checkers 2.2.2 Spar, pick n Pay 2.2.3 Consumer Protection Act 68 of 2008 (the “CPA”) and the Electronic Communications and Transactions Act 25 of 2002 (the “ECTA”). 2.2.4 Checkers Rush is an automated, cashless, “no queues, no checkout, no waiting” concept store, where employees can grab products and walk out. Using advanced AI camera technology to identify the products being taken off the shelves, Checkers Rush bills users' bank cards upon exit. Question 3 3.1 Writing is a process that can be divided into three stages: Pre-writing, drafting and the final revising stage which includes editing and proofreading. In the first stage you research your topic and make preparatory work before you enter the drafting stage. The writing process is something that no two people do the same way. There is no "right way" or "wrong way" to write. It can be a very messy and fluid process, and the following is only a representation of commonly used st