HubSpot GDD questions with correct answers

True or false? The goal of the strategy stage is to develop an understanding of the goals, functionalities, and sections required by both stakeholders and other departments in the company. CORRECT ANSWER False The goal of the strategy stage is to gain an empathetic understanding of your users and their journey. This helps you weave in the website as a part of that journey. Fill in the blank: A launch pad website is ___________. CORRECT ANSWER The launch pad is a fully built website that looks and performs better than the one you have today. There are many ways to build your launch pad quickly, even if you have a large website. The launch pad simply serves as the foundation upon which your continuous improvement efforts build and optimize. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO) CORRECT ANSWER False. Growth-Driven Design integrates existing ideas and processes, including CRO, into a full framework focused on building and optimizing a peak-performing website. Which of the following statements describes why traditional website design is a high-risk project? CORRECT ANSWER Traditional website design is a high-risk project because it almost always goes over-budget, gets delivered late, and leaves everyone frustrated. In a 2017 survey, agencies reported seeing the following results with their clients six months after launching a website when using Growth-Driven Design versus traditional web design: CORRECT ANSWER 14.6% More visitors, 16.9% More leads, and 11.2% more revenue. True or false? You can skip the strategy stage if you're closely working with senior managers who have been at the company for many years. With their experience, they know what to build for your users. CORRECT ANSWER False The strategy stage is all about developing an empathetic understan