HubSpot Exam [108 questions] with correct answers
Mission Statement CORRECT ANSWER All in one CRM platform with marketing, sales and service tools to help millions of organizations grow better HEART CORRECT ANSWER Humble, Empathetic, Adaptable, Remarkable, Transparent CRM CORRECT ANSWER The tool that acts as the core of the HubSpot growth suite and connects all of our tools together HubSpot's international go-to market strategy can best be described as a.... CORRECT ANSWER Freemium Strategy How does freemium work? CORRECT ANSWER Provides value upfront before a customer spends money. Company can start with the free CRM, and as their company grows and requires more functionality, they can upgrade to paid Marketing Hub, Sales Hub, and Service Hub tools to meet those needs. HubSpot started as a _____ software company but has since evolved into a ___ platform company CORRECT ANSWER Marketing and All on One (CRM with marketing, sales and service tools) 3 Stages of the Inbound Methodology CORRECT ANSWER Attract, Engage, Delight Define Buyer Persona CORRECT ANSWER A fictional representation of your ideal customer. Comprised of demographic (who- name) and psychographic (why- goals and challenges) Why do we create Buyer Personas? CORRECT ANSWER Content creation: attract the right people to our website, Product Development, Impro
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