HubSpot Certification Questions with correct answers

All of the following are content marketing practices EXCEPT: CORRECT ANSWER technical SEO Which best describes the content marketing and inbound marketing relationship? CORRECT ANSWER success relies on both as each serves a different function Fill in the blank: To effectively tell your business' story, you need ________________. CORRECT ANSWER a mission with supporting values Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what's the most effective question you should start with? CORRECT ANSWER Why are you doing what you are doing? Fill in the blank: The _________ can help you develop a mission statement that connects with your audience CORRECT ANSWER Golden Circle Every story has these three storytelling elements. What are they? CORRECT ANSWER Characters, Conflict and Resolution True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you. CORRECT ANSWER True Fill in the blank: The conflict in your content's story should focus on the ____________. CORRECT ANSWER prospects' needs prospects' stage of the buyer's journey