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Samenvatting Grafische Vormgeving

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Samenvatting Grafische Vormgeving: print en digitaal 1 cursus Lieve Roegiers

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Course

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1850-­‐1900:
DE
EEUW
VAN
DE
INDUSTRIËLE
REVOLUTIE


CONTEXT

• Industriële
revolutie:
1e
telefoon,
auto’s,…

• Nieuwe
klasse
rijke
burgers,
grote
groep
arme
arbeiders


• Vrouwen
en
kinderen
werken
ook
à
hongerloon

• Andere
inspiratiebronnen
dan
in
de
middeleeuwen
à

functionaliteit
en
ambacht



DESIGN

Advertentieposters
als
antwoord
op
de
nieuwe
markteconomie

(massaproducten)
à
victoriaanse
stijl:

• Weinig
creatief/efficiënt

• Ornamenten


• Lay-­‐out
kwam
vaak
uit
catalogus
met
standaardontwerpen


• Lettertypes
geïnspireerd
uit
oude
bronnen
(zoals
gothic)





















Tegenreactie:
Arts
&
Crafts-­‐beweging

(1880-­‐1910):

• Alles
moest
voldoen
aan
hoogstaande

esthetische
(art)
en
ambachtelijke

(craft)
eisen

• Ver
weg
van
de
victoriaanse

advertenties
&
massaproducten

• Sociale
dimensie
(ó

massaproductie)

• Handwerkproducten
à
duurder
dan

massaproducten


• Overzichtelijker
dan
victoriaanse
stijl










1

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Uploaded on
June 1, 2016
Number of pages
20
Written in
2015/2016
Type
SUMMARY

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