External corporate
communications at Virgin
By Harry Fraser
,Logo
A logo is a visual representation of a brand or organisation. They often consists of the name of the
company or an image of their name, sometimes it is something completely different. The logo plays a key
role in communicating the the brand with their target audience. A high quality logo is important for a
business to look professional and for marketing success.
Virgins logo consists of the company's name with a red background, this is a good logo because it's
recognisable and tells the customer what the company's name is. It also looks professional which shows
that Virgin are a reputable source. They use slightly different variations of this for their other businesses
like Virgin media, Virgin mobile and Virgin atlantic. They all have the same font and style for the word
‘Virgin’ which indicates that they are all part of the same brand.
, Advertising
Advertising is a type of communication that helps to sell a certain product or service. It is used to
communicate the name of the product and how it would benefit the consumer. The main purpose for
advertising is to increase sales for a product or service as well as creating or boost the brand image.
Virgin use many different ways to advertise their services for example celebrity endorsements and
sponsorship. Virgin media sponsored the 2014 commonwealth games, and then used star athletes as
endorsements in their advertising campaigns. This is a good way to advertise because it is completely
different to virgin's own business.
communications at Virgin
By Harry Fraser
,Logo
A logo is a visual representation of a brand or organisation. They often consists of the name of the
company or an image of their name, sometimes it is something completely different. The logo plays a key
role in communicating the the brand with their target audience. A high quality logo is important for a
business to look professional and for marketing success.
Virgins logo consists of the company's name with a red background, this is a good logo because it's
recognisable and tells the customer what the company's name is. It also looks professional which shows
that Virgin are a reputable source. They use slightly different variations of this for their other businesses
like Virgin media, Virgin mobile and Virgin atlantic. They all have the same font and style for the word
‘Virgin’ which indicates that they are all part of the same brand.
, Advertising
Advertising is a type of communication that helps to sell a certain product or service. It is used to
communicate the name of the product and how it would benefit the consumer. The main purpose for
advertising is to increase sales for a product or service as well as creating or boost the brand image.
Virgin use many different ways to advertise their services for example celebrity endorsements and
sponsorship. Virgin media sponsored the 2014 commonwealth games, and then used star athletes as
endorsements in their advertising campaigns. This is a good way to advertise because it is completely
different to virgin's own business.
