Types of research Types of data What does Nike do? How does he research
information effect
heir development
plans?
Primary Qualitative They study the taste, They will change their
preferences and products on what the
buying behaviour of customer exactly
their customers. wants.
Primary Quantitative They give customers a With the answers
questionnaire. In that from the
questionnaire are questionnaire Nike
multiple choice can change their
answers so they can strategy to the
calculate the needs of customer needs and
customers in a what the customer
percentage. wants
Primary Qualitative They let mystery When the Nike stores
shoppers go to the are getting better
Nike store when they through the help of
went there they give mystery shoppers the
feet-back on the store sales will probably go
on what can be done up because of the for
better example better
service.
information effect
heir development
plans?
Primary Qualitative They study the taste, They will change their
preferences and products on what the
buying behaviour of customer exactly
their customers. wants.
Primary Quantitative They give customers a With the answers
questionnaire. In that from the
questionnaire are questionnaire Nike
multiple choice can change their
answers so they can strategy to the
calculate the needs of customer needs and
customers in a what the customer
percentage. wants
Primary Qualitative They let mystery When the Nike stores
shoppers go to the are getting better
Nike store when they through the help of
went there they give mystery shoppers the
feet-back on the store sales will probably go
on what can be done up because of the for
better example better
service.
