For this M3 I will be explaining the target groups for my TV with smell option with the use of the
segmentation criteria used in P6. I will also explain how the four Ps appeal on the target groups.
As said in the P6 there are three different segmentations for my product. The segmentations are:
demographic, psychographic and finally demographic. demographic is one of the segmentations
because a lot of elderly probably won’t be interested in this kind of new television, in comparison
with younger people who will probably love this new kind of technology. The gender is also
important because probably more men will like the new tv instead of woman because men are more
interested in technology. psychographic is also an segmentation because new technology is mostly
expensive so the wealthier people will buy it at first, lifestyle is also an important part of this
segmentation because a tv is a luxury product so people will most likely first buy something like a
normal tv than a more expensive tv with a smell feature. The last segmentation is geographic this is a
segmentation because the location of your customer is very important because you need to have
more tv’s in stock a let’s say “het Gooi” where a lot of richer people live than in a poorer part of a big
city where people won’t chose a tv above a primary need. All these segmentations lead to a target
group that consist of 25-50 year old men with an interest in technology and living in the more
wealthier parts of the Netherlands.
Four Ps Connection to target group
Price The price connects to the target group in a way
that people that are to young can’t afford this
tv. It also connect to the wealthier people
within my target group because these people
are willing to pay more for luxury goods.
Product The product connects to the target group in a
way that people that love new technology will
be more likely to buy this tv than people who
don’t care about technology. this also connects
to the age within the target group because
people above 50 probably won’t bother on
checking out all the new features when they
just want a simple TV.
Place The place where you sell the products are based
on where the more wealthy people live because
you are more likely to sell more of the TV over
there, this is because people with more money
are more likely to buy products that are not a
primary need
Promotion Where you promote your product you need to
take in account with your whole target group,
that’s because you need to reach your whole
target group while you promote your product.
You need to reach your whole target group
because you are more likely to sell more of your
product when your whole target group knows
about the product.
segmentation criteria used in P6. I will also explain how the four Ps appeal on the target groups.
As said in the P6 there are three different segmentations for my product. The segmentations are:
demographic, psychographic and finally demographic. demographic is one of the segmentations
because a lot of elderly probably won’t be interested in this kind of new television, in comparison
with younger people who will probably love this new kind of technology. The gender is also
important because probably more men will like the new tv instead of woman because men are more
interested in technology. psychographic is also an segmentation because new technology is mostly
expensive so the wealthier people will buy it at first, lifestyle is also an important part of this
segmentation because a tv is a luxury product so people will most likely first buy something like a
normal tv than a more expensive tv with a smell feature. The last segmentation is geographic this is a
segmentation because the location of your customer is very important because you need to have
more tv’s in stock a let’s say “het Gooi” where a lot of richer people live than in a poorer part of a big
city where people won’t chose a tv above a primary need. All these segmentations lead to a target
group that consist of 25-50 year old men with an interest in technology and living in the more
wealthier parts of the Netherlands.
Four Ps Connection to target group
Price The price connects to the target group in a way
that people that are to young can’t afford this
tv. It also connect to the wealthier people
within my target group because these people
are willing to pay more for luxury goods.
Product The product connects to the target group in a
way that people that love new technology will
be more likely to buy this tv than people who
don’t care about technology. this also connects
to the age within the target group because
people above 50 probably won’t bother on
checking out all the new features when they
just want a simple TV.
Place The place where you sell the products are based
on where the more wealthy people live because
you are more likely to sell more of the TV over
there, this is because people with more money
are more likely to buy products that are not a
primary need
Promotion Where you promote your product you need to
take in account with your whole target group,
that’s because you need to reach your whole
target group while you promote your product.
You need to reach your whole target group
because you are more likely to sell more of your
product when your whole target group knows
about the product.
