Class notes
Intro to Marketing Chapter 6 Class Notes
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Uploaded on
27-01-2023
Written in
2021/2022
These notes follow along directly with the Intro to Marketing class at Duquesne University. This professor took her notes from the book Marketing: An Introduction (Pearson+) by Armstrong, Gary The topics included are: consumer behavior, three types of buying behavior, complex buying, behavior stages in consumer decision process, consumer decision process, business to business organizational markets, characteristics of organizational markets,
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Institution
Duquesne University
Course
MKTG271 (MKTG271)
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Written for
- Institution
-
Duquesne University
- Course
-
MKTG271 (MKTG271)
Document information
- Uploaded on
- January 27, 2023
- Number of pages
- 4
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Audrey guskey
- Contains
- All classes
Subjects
- consumer behavior
- complex buying behavior
- consumer decision process
- business to business
- organizational markets
- characteristic of org
-
three types of buying behavior
-
stages in consumer decision process
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