PROGRAMMATIC ADV CERTIFICATE QUIZES TRADEDESK 175 QUESTIONS WITH 100% CORRECT ANSWERS

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. CORRECT ANSWER True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. CORRECT ANSWER False A data management platform (DMP) helps you evaluate audience data by: CORRECT ANSWER -Conducting lookalike modeling -Forecasting available impressions -Segmenting users A DSP activates the data stored in a DMP. CORRECT ANSWER True Cost per mile (CPM) measures: CORRECT ANSWER The price an advertiser pays per 1,000 impressions DSPs optimize to: CORRECT ANSWER Low CPMs The economic concept of liquidity is important in digital advertising because: CORRECT ANSWER -Digital advertising is a marketplace -Liquidity measures how quickly an asset can be converted to cash -Healthy marketplaces require liquidity Real-time bidding (RTB): CORRECT ANSWER Prices online inventory via an auction CPM measures the cost per user action. CORRECT ANSWER False In programmatic advertising, buying at a CPM rate means that you are only buying impressions by the thousand and not individually. CORRECT ANSWER False It's important for the consumer and data center to be close together to increase the efficiency of the "100 milliseconds". CORRECT ANSWER False "100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a single consumer when they click into a webpage. CORRECT ANSWER True Within the "100 milliseconds" in real-time bidding (RTB), millions of impressions are processed simultaneously through the auction. CORRECT ANSWER True Demand-side platform (DSP) data centers should be close