Unit 34: Web Design Strategy M1 D1
M1 d1
Unit – 34 (Website Design
Strategy)
BTEC National Diploma In Business Level 3
The Date
Your Name
Your Teacher
1
,Unit 34: Web Design Strategy M1 D1
Unit 34 – Website Design Strategy
On completion of this unit I should:
1) Know the purposes of a range of websites
2) Understand the main elements in web design for usability and visual appeal
3) Be able to plan the development of a website for an organisation.
Task 3:
1) Analyse how a selected website has been designed to meet the requirements of its
target audience.
2) Evaluate the extent to which the design of a selected website helps to meet its
objectives.
I’m working for a web development firm and have been given the following brief, with some
comments attached from my boss. This is a fairly flexible project, but the clients are
particularly fussy. I have to use my imagination and try to come up with something that is
appropriate.
The Copt Hill Preservation Society:
Copt Hill is a well-known local landmark thought to be a prehistoric burial site. It is topped
by seven large trees know in the region as the ‘Seven Sisters’ which can be seen for miles
around. Archaeological digs completed in the 19th century found evidence of several burials
and quite a number of historic artefacts.
The Copt Hill Preservation Society (the client) aims to maintain and improve the Copt Hill
Site. The Society wishes to encourage visitors by informing people about its importance as a
site of historic interest. Educational materials are felt to be a good idea and a new
membership scheme, the ‘Friend of Copt Hill’ is envisaged.
It has been decided that a website would be a good way of promoting the activities of the
society and reaching a broader audience. Perhaps such a website would encourage many
more visitors from aboard.
2
, Unit 34: Web Design Strategy M1 D1
Gov.uk Target group
Gov.uk is the website for the UK government. The website was created to deliver the UK
government’s policies, regulations and general law regulations to United Kingdom’s citizens.
Besides that on Gov.uk people are able to check any information about institutions ruled by
the government and get help with questions of their concern. Gov.uk is the place where you
can find information such as: information and services for citizens and businesses, detailed
guidance for professionals, information on government and policy. Gov.uk works closely
with every government department to make sure all the information on the website is accurate
an up to date.
Target audience: Undoubtedly Gov.uk as UK’s government institution aim to target UK’s
male and female citizens and all the people living within United Kingdom of aged 16+.
What are the What features, Why do they help the website meet the
requirements functions and requirements of the target audience?
of Gov.uk characteristics
target does Gov.uk
audience? provide that
meet these
requirements
Considering that Gov.uk is very easy to navigate. Usability of the
Navigation elderly and mature navigation menu that sits across all pages of the
UK’s population is departments and policy’s sections is excellent.
targeted to use In order to appeal to all the people ranging from
Gov.uk as well, the its target audience, Gov.uk has features and
website is designed settings like font size change and voice
in that way so you navigation. These are designed to make usability
can find the topic experience of the website much easier for people
of your concern with the special needs and disabilities.
without a problem
using websites The home page is structured in such a way
search engine or which is the most appealing and familiar to the
following the British users. Knowing the list of the most
hyperlinks from the populate websites within UK, Gov.uk has created
homepage. layout which would not differ from those people
already familiar with. I consider this feature to be
a crucial benefit for the target audience to
navigate through Gov.uk.
Privacy policy is Although Gov.uk does not store your personal
Security present on Gov.uk. information and you can’t create personal
The website is account, it tracks how its target audience use it
constantly while browsing.
monitored by Gov.uk use Google Analytics software to track
malware antivirus what pages people visit, how long they use the
system built into site and how they got to the site: what links they
the server. clicked on.
3
M1 d1
Unit – 34 (Website Design
Strategy)
BTEC National Diploma In Business Level 3
The Date
Your Name
Your Teacher
1
,Unit 34: Web Design Strategy M1 D1
Unit 34 – Website Design Strategy
On completion of this unit I should:
1) Know the purposes of a range of websites
2) Understand the main elements in web design for usability and visual appeal
3) Be able to plan the development of a website for an organisation.
Task 3:
1) Analyse how a selected website has been designed to meet the requirements of its
target audience.
2) Evaluate the extent to which the design of a selected website helps to meet its
objectives.
I’m working for a web development firm and have been given the following brief, with some
comments attached from my boss. This is a fairly flexible project, but the clients are
particularly fussy. I have to use my imagination and try to come up with something that is
appropriate.
The Copt Hill Preservation Society:
Copt Hill is a well-known local landmark thought to be a prehistoric burial site. It is topped
by seven large trees know in the region as the ‘Seven Sisters’ which can be seen for miles
around. Archaeological digs completed in the 19th century found evidence of several burials
and quite a number of historic artefacts.
The Copt Hill Preservation Society (the client) aims to maintain and improve the Copt Hill
Site. The Society wishes to encourage visitors by informing people about its importance as a
site of historic interest. Educational materials are felt to be a good idea and a new
membership scheme, the ‘Friend of Copt Hill’ is envisaged.
It has been decided that a website would be a good way of promoting the activities of the
society and reaching a broader audience. Perhaps such a website would encourage many
more visitors from aboard.
2
, Unit 34: Web Design Strategy M1 D1
Gov.uk Target group
Gov.uk is the website for the UK government. The website was created to deliver the UK
government’s policies, regulations and general law regulations to United Kingdom’s citizens.
Besides that on Gov.uk people are able to check any information about institutions ruled by
the government and get help with questions of their concern. Gov.uk is the place where you
can find information such as: information and services for citizens and businesses, detailed
guidance for professionals, information on government and policy. Gov.uk works closely
with every government department to make sure all the information on the website is accurate
an up to date.
Target audience: Undoubtedly Gov.uk as UK’s government institution aim to target UK’s
male and female citizens and all the people living within United Kingdom of aged 16+.
What are the What features, Why do they help the website meet the
requirements functions and requirements of the target audience?
of Gov.uk characteristics
target does Gov.uk
audience? provide that
meet these
requirements
Considering that Gov.uk is very easy to navigate. Usability of the
Navigation elderly and mature navigation menu that sits across all pages of the
UK’s population is departments and policy’s sections is excellent.
targeted to use In order to appeal to all the people ranging from
Gov.uk as well, the its target audience, Gov.uk has features and
website is designed settings like font size change and voice
in that way so you navigation. These are designed to make usability
can find the topic experience of the website much easier for people
of your concern with the special needs and disabilities.
without a problem
using websites The home page is structured in such a way
search engine or which is the most appealing and familiar to the
following the British users. Knowing the list of the most
hyperlinks from the populate websites within UK, Gov.uk has created
homepage. layout which would not differ from those people
already familiar with. I consider this feature to be
a crucial benefit for the target audience to
navigate through Gov.uk.
Privacy policy is Although Gov.uk does not store your personal
Security present on Gov.uk. information and you can’t create personal
The website is account, it tracks how its target audience use it
constantly while browsing.
monitored by Gov.uk use Google Analytics software to track
malware antivirus what pages people visit, how long they use the
system built into site and how they got to the site: what links they
the server. clicked on.
3
