HUBSPOT SM CERTIFICATION QUESTIONS WITH CORRECT ANSWERS

There are many benefits to having a social media strategy. Which answer is NOT one of them? CORRECT ANSWER Social media helps you send better emails Which KPI is most likely to be a vanity metric? CORRECT ANSWER Reach On which social network should you share content more frequently? CORRECT ANSWER Twitter Which of these KPI's demonstrate engagement? Choose all that apply CORRECT ANSWER Sharing and retweets; likes or favorites True or false? A buyer persona is as important as business objectives when developing a social media strategy. CORRECT ANSWER True What's the difference between social listening and social monitoring? CORRECT ANSWER Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective Which network has the longest life for a piece of content? CORRECT ANSWER Pinterest Why would you want a service to help you manage and discover influence? CORRECT ANSWER To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. CORRECT ANSWER True What do senior leaders care about when it comes to your social media plan? Choose all that apply. CORRECT ANSWER Competitive advantage; customer satisfaction True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. CORRECT ANSWER False True or false? In social media, a service level agreement (SLA) refers to how much time passes between what a customer reaches out and when the company responds. CORRECT ANSWER True What should you do to secure buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? CORRECT A