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Business Communication, 3e

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1) When identifying the need your proposal meets, you are identifying its _____. A) content B) purpose C) audience D) context E) deadline Answer: B Explanation: B) You will be able to persuade your audience only if you understand your purpose, context, and content. Purpose is the need your proposal meets. Classification: Concept AASCB: Reflective thinking Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 2) What is the first step in preparing a proposal? A) Identifying the purpose of the proposal B) Determining the content that will be included C) Identifying the deadline or due date D) Understanding the context of the issue E) Identifying the audience and what their needs are Answer: A Explanation: A) The first step in preparing a proposal is to develop a clear idea of your purpose: What need are you addressing and how do you propose to meet that need? Classification: Concept AASCB: Reflective thinking Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 1) When identifying the need your proposal meets, you are identifying its _____. A) content B) purpose C) audience D) context E) deadline Answer: B Explanation: B) You will be able to persuade your audience only if you understand your purpose, context, and content. Purpose is the need your proposal meets. Classification: Concept AASCB: Reflective thinking Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 2) What is the first step in preparing a proposal? A) Identifying the purpose of the proposal B) Determining the content that will be included C) Identifying the deadline or due date D) Understanding the context of the issue E) Identifying the audience and what their needs are Answer: A Explanation: A) The first step in preparing a proposal is to develop a clear idea of your purpose: What need are you addressing and how do you propose to meet that need? Classification: Concept AASCB: Reflective thinking Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate


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