FB Blueprint Exam (with answers)

At what stage of the ad creation process can advertisers set targeting options? 1) Ad account level 2) Campaign level 3) Ad set level 4) Ad level correct answers 3) Ad set level You can create, modify, or add audiences at the ad set level. Audiences can be broken out into separate ad sets when you'd bid differently to reach each audience. You work for a mobile game development company. What TWO targeting types may help you reach your target audience most effectively? 1) Regional 2) Demographic 3) Mobile device user 4) Digital activity correct answers 1) Regional 3) Mobile device user Regional targeting lets you target by app store availability, and mobile device targeting can surface people based on the mobile devices they use What are TWO targeting options that restrict the types of products and services that can be marketed? 1) Age 2) Gender 3) Multicultural affinity 4) Location correct answers 1) Age 3) Multicultural affinity Certain products can't be marketed to children under 18, or to members of multicultural affinity groups What is a primary use case for Lookalike Audiences? 1) To maximize the reach and relevance of targeting ads to Facebook audience 2) To help marketers target ad delivery to people similar to ones they already know 3) To reconnect with and remarket to existing customers and clients 4) To drive conversations by targeting website visitor and people who use your app correct answers 2) To help marketers target ad delivery to people similar to ones they already know Lookalike audiences try to match characteristics of people who already have a relationship with your Page or business