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Historical roots of Social Representation theory

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We have discussed the roots of Social Representation Theory and how Social Representation Theory paved the way for more critical approaches in Social Psychology • We have discussed what representations are and how they can help us understand our social world • We have outlined Social Representation Theory, and discussed two illustrative examples of sunbed use and linguistic features of COVID-19

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Historical roots of Social Representation theory

, Understanding the ‘split’ in Social Psychology

• There are a few points of divergence within experimental/traditional and critical social
Psychology

• Assumptions:

• Experimental/traditional approaches prioritise the scientific method as the valid way
to understand the social world

• Critical approaches prioritise qualitative methods as understanding the social world.
What “talk” can tell us about the person and what society they are in.

• This divergence comes from historical differences in Psychology



Roots of Qualitative Methods: Early Movements in Social Psychology

• William James (1890)

• Seen as the father of Psychology

• The Principles of Psychology – did it in two volumes, one volume on qualitative
methods and one on more traditional and empirical methods.

• Critical of introspection, did not address the “connectedness” of human thought.

• His work documented that there are different ways to approaching the human
experience and that one shouldn’t necessarily be done without the other

• Völkerpsychologie (early 1900s)

• Early movement in Social Psychology, originating from Germany

• Direct translation - ‘Folk Psychology’ or better known as ‘Psychology of the people’ –
how everyday people make sense of their world

• Link between culture and language (underpins current Critical Social Psychology)

• E.g. Lazarus & Steinthal: language to examine social knowledge

• E.g. Wundt: wrote on extensively on völkerpsychologie → ‘father of experimental
psychology’

Roots of Qualitative Methods: The parting of the ways

• There was a split in approaches, philosophy, and the role between the person and society

• European & American split

• America had developed its own individualistic culture → social forces determined by
individuals (psychological social psychology) – represents more traditional
psychology

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December 20, 2022
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2020/2021
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Class notes
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Hannah heath
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