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Explanations of Parasocial Relationships

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•Evolutionary biologists say it is natural for humans to look up to individuals who receive attention, because they have succeeded in a society. In prehistoric times, this would have meant respecting good hunters and elders. But as hunting is not now an essential skill and longevity is more widely achievable, these qualities are no longer revered. Instead, we look to celebrities, whose fame and fortune we want to emulate. Following celebrities does not mean they’re seen as role models, but “teachers of success”

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Explanations of Parasocial Relationships

, CWS: Dischotomy or Continnum

- Celebrity Worshippers rarely get good press
- They are portrayed as either impressionable and harmless or as obsessed and dangerous
who will stop at nothing, even murder, to gain the attention of their idolds
- Until the development of the CAS, many psychologists accepted this fan/stalker dichotomy
- The CAS suggests a single celebrity worship dimension



Celebrity Worship Reflects Personality Traits

• Maltby (2003) linked types of personality (extravert, psychotic and neurotic) to levels of
para-social relationships.

• There are three increasingly more extreme sets of attitudes and behaviours associated with
celebrity worship.

1. People who worship celebs for entertainment or social reasons tend to be extroverts –
sociable, lively, active and adventurous.

2. Intense and personal interest in the stars is associated with neurotic, tense, emotional and
moody characters.

3. Borderline-pathological attitudes correlate with psychotic traits such as impulsive, antisocial
and egocentric behaviour.

• People can move from one state to the next, but is this cause or effect?



Absorption-Addiction Model

• McCutcheon (2002) proposed the Absorption-Addiction Model to explain how parasocial
relationships become abnormal.

• She suggests that people engage in celebrity worship to compensate for some deficiencies in
their life (e.g., difficulty forming intimate relationships, poor psychological adjustment, lack
of identity).

• Forming parasocial relationships with a celebrity allows them to achieve the fulfilment they
lack in everyday life, and adds a sense of purpose and excitement.

• Absorption has addictive qualities so individuals go to further and further lengths to
maintain a sense of fulfilment via the parasocial relationship.

• To test this, McCutcheon devised the Celebrity Attitude Scale (CAS).

• This model predicts that there will be an association between poorer mental health and
the strength of parasocial relationships.

A Clinical Look at Celebrity Worship

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