Innovatiemanagement
Types of innovation
Products, Services, Process
Incremental vs. Radical
Architectural vs. Modular
(Anderson and clark, 1985) Core concepts
Reinforced Overturned
Unchanged Incremental innovation Modular innovation
concepts and components
Kleine verschillen, maar Een onderdeel vervangen
Linkages between core
concept blijft gelijk (groter, voor iets anders (ven
kleiner, bredere ven) maken die aangestuurd
kan worden door je
telefoon)
Changed Architectural innovation Radical innovation
Concept blijft gelijk maar Functie blijft hetzelfde
onderdelen werken anders maar concept en
samen (een ven die op onderdelen zijn anders
batterij werkt ipv stroom) (een airco systeem)
Why is recognizing innovation important?
Het heeft invloed op de manier waarop je een innovatieproces gaat organiseren
Omdat je moet nadenken over “wat wil ik eigenlijk als bedrijf?”. “Hoe ga ik op de
korten en lange termijn geld verdienen?”
Core innovation – Optimizing existing products for existing customers
Adjacent innovation – Expanding from existing business into ‘new to the company’
business
Transformational innovation – Developing breakthroughs and inventing things for
markets that don’t yet exist
Innovators zijn nieuwsgierig en vaak al op zoek
Early adopters zijn trendgevoelig
Early & late majority willen zekerheid hebben
Laggards kopen het product als laatste als het echt moet
Implementation of innovation depends on:
Market developments/ time
Personality/ subjective perceptions of worth
Adoption lifecycle
, lOMoARcPSD|14840171
MOOC Week 1
Innovation – the act of introducing a new device, method or material for application to
commercial or practical objectives (Melissa Shilling, 2013)
Device tangible products that form the output of the firm that developed and
produced them
Method new business process or new business model; concerns a change in how
something is done
Material
This new device, method or material should also be applicable to commercial or practical
objectives. Innovation needs to have a certain value and it needs to be interesting for a
certain party. It should be useful.
Innovation management – how organizations and their employees manage innovation
activities. So it's about how organizations manage their acts of introducing new
devices, methods or materials.
Which innovations the organization will develop and invest in
Ensuring employees can come up with new ideas
The execution of innovation project
Product and service
Product innovations innovation of physical products (tangible) innovations have in
common that concern the
Service innovations e.g., supermarket delivering groceries output of organizations
Process innovations concerns how a firm conducts its activities. E.g., introduction of
barcodes
*Each of these innovations can be incremental or radical
Existing New
New Modular innovation Radical innovation
Changing a component
without changing how a
system is configured. (Change
the seat, lights,
or handlebar of the bike)
Existing Incremental innovation Architectural innovation
change in the
configuration of the entire
system and how its
components interact.
(Change the placement of the pedals
of a bike)
, lOMoARcPSD|14840171
MOOC Week 2
Types of innovation
Products, Services, Process
Incremental vs. Radical
Architectural vs. Modular
(Anderson and clark, 1985) Core concepts
Reinforced Overturned
Unchanged Incremental innovation Modular innovation
concepts and components
Kleine verschillen, maar Een onderdeel vervangen
Linkages between core
concept blijft gelijk (groter, voor iets anders (ven
kleiner, bredere ven) maken die aangestuurd
kan worden door je
telefoon)
Changed Architectural innovation Radical innovation
Concept blijft gelijk maar Functie blijft hetzelfde
onderdelen werken anders maar concept en
samen (een ven die op onderdelen zijn anders
batterij werkt ipv stroom) (een airco systeem)
Why is recognizing innovation important?
Het heeft invloed op de manier waarop je een innovatieproces gaat organiseren
Omdat je moet nadenken over “wat wil ik eigenlijk als bedrijf?”. “Hoe ga ik op de
korten en lange termijn geld verdienen?”
Core innovation – Optimizing existing products for existing customers
Adjacent innovation – Expanding from existing business into ‘new to the company’
business
Transformational innovation – Developing breakthroughs and inventing things for
markets that don’t yet exist
Innovators zijn nieuwsgierig en vaak al op zoek
Early adopters zijn trendgevoelig
Early & late majority willen zekerheid hebben
Laggards kopen het product als laatste als het echt moet
Implementation of innovation depends on:
Market developments/ time
Personality/ subjective perceptions of worth
Adoption lifecycle
, lOMoARcPSD|14840171
MOOC Week 1
Innovation – the act of introducing a new device, method or material for application to
commercial or practical objectives (Melissa Shilling, 2013)
Device tangible products that form the output of the firm that developed and
produced them
Method new business process or new business model; concerns a change in how
something is done
Material
This new device, method or material should also be applicable to commercial or practical
objectives. Innovation needs to have a certain value and it needs to be interesting for a
certain party. It should be useful.
Innovation management – how organizations and their employees manage innovation
activities. So it's about how organizations manage their acts of introducing new
devices, methods or materials.
Which innovations the organization will develop and invest in
Ensuring employees can come up with new ideas
The execution of innovation project
Product and service
Product innovations innovation of physical products (tangible) innovations have in
common that concern the
Service innovations e.g., supermarket delivering groceries output of organizations
Process innovations concerns how a firm conducts its activities. E.g., introduction of
barcodes
*Each of these innovations can be incremental or radical
Existing New
New Modular innovation Radical innovation
Changing a component
without changing how a
system is configured. (Change
the seat, lights,
or handlebar of the bike)
Existing Incremental innovation Architectural innovation
change in the
configuration of the entire
system and how its
components interact.
(Change the placement of the pedals
of a bike)
, lOMoARcPSD|14840171
MOOC Week 2
