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RSM455 Week 11

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RSM455 Week 11 Notes

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University Of Toronto (U Of T )
Course
RSM455











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Institution
University of Toronto (U of T )
Study
Accounting And Finance
Course
RSM455
All documents for this subject (6)

Document information

Uploaded on
December 8, 2022
Number of pages
91
Written in
2021/2022
Type
Class notes
Professor(s)
Zachery zhong
Contains
Week 11

Subjects

  • pricing strategy

Content preview

a new way to think




RSM455 Pricing
Week 11
Prof. Zachary Zhong

,Roadmap
Roadmap
1. The role of cost, cost-plus
Price 2. Value-based pricing
Demand
• Price elasticity
3. Multiple prices
4. Pricing for current and fut
profits
p 5. Competition
• Demand curve move
price changes
6. How to price without kno
demand
MC • Auctions
7. Psychological factors in pr
Quantity: Quantity
D(p)

,Agenda
1. Present-bias: Pricing upfront and usage fee
2. Price as a number
3. Price framing and format
4. Fairness

, a new way to think




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