GLOBUS exam with 100% correct answers

What is GLO-BUS? •Online, PC-based simulation -Specialized camera company •Action-capture cameras •Unmanned aerial view drones -Head-to-head competition •Headquarters and assembly facilities in Taiwan •Participation in four global regions YOUR COMPANY'S CURRENT SITUATION (YEAR 5) •Sound financial condition •Equal footing with competitors including: -Sales volume •840,000 ACC; 140,000 UAVD -Global market share -Revenues •$334.1 million -Profits •$15 million -Costs -Quality What can happen in a year? •Each decision period in GLO-BUS represents one year -Company age = 5 years -First decision year = Year 6 WHAT DECISIONS WILL WE MAKE EACH YEAR? •Design of products (up to 21 decisions) •Assembly operations and workforce compensation (up to 16 decisions) •Pricing and marketing (up to 13 decisions) •Corporate social responsibility and citizenship (up to 6 decisions) •Financing of company operations (up to 8 decisions) •Manipulation of forecasts (up to 17 decisions) HOW DO WE COMPETE WITH OTHER COMPANIES? (1/2) •Wide strategic latitude •No built-in bias that favors any one strategy •How do companies in the "real world" compete? HOW DO WE COMPETE WITH OTHER COMPANIES? (2/2) •Price •Performance and quality •Annual number of weekly sales promotions •Length of promotions in weeks •Promotional discounts offered •Website improvement/web page displays •Advertising •Number of models •Size of retail network •Length of warranty period •Technical support provided •Company image/brand reputation • STRATEGIC OPTIONS: •Pursue strategy of: -Low-cost/low-price -Top-of-the-line quality and performance -Value •Become market leader in ACC, UAVD, or both •Focus on one, two, three, or all geographic regions •Universal strategy vs. individualized strategy for each region WHICH STRATEGY IS BEST? •It depends! -Competitors' strategies •Direct opposition •Copycat strategies -Global environment •Mirrors real-world digital camera market Your performance depends upon the _________ and __________ of your company's strategy and decisions in conjunction with the strategies and decisions employed by rival companies. strength, interplay HOW DO WE KNOW IF OUR STRATEGY WORKED? •Competitive Intelligence reports •Financial statements •"Scout" your competition PC REQUIREMENTS: •Activities occur online - -Windows or Apple compatible -IE, Firefox, Safari, Chrome FINAL DECISIONS: The last decisions saved to the GLO-BUS server at the time of the decision deadline are the ones used to generate the results for your company!