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Facebook Certification Test | 90 Questions with 100% Correct Answers | Updated & Verified

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A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. - ANS - Automatic placements more efficiently allocated the ad set budget. Which two variables are available for split tests? (Choose 2) - ANS - Audience & Placement What's the difference between reach and impressions? - ANS - Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad. How many levels exist in the Facebook campaign structure? - ANS - 3 Which of the following is a benefit of reviewing conversion events with a Facebook pixel? - ANS - Businesses can determine optimal advertising strategies A business wants to set up a split test. At which level should the business choose this option? - ANS - Campaign level Which two types of posts can be boosted on Facebook? (Choose 2) - ANS - Events organized by the business Special offers What can a boosted post help an advertiser achieve? - ANS - Increase engagement on Page content

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