Campaign Aims Driving Force/How it came about Methods/Media National/International Success
Assisted Dying - To - Has organisations such as - Tony Nicklinson appeared on - National as the - Although it raised
decriminalise ‘Dying in Dignity’ who news channels such as BBC aim was to awareness, laws weren’t
Euthanasia started the campaign and The Telegraph change laws in changed
(Change - Receives endorsement - Twitter was used to England - Tony Nicklinson’s appeal
Suicide Act from celebrities like Terry spread/raise awareness was rejected by the High
1961 law) Pratchett (suffered from - Debbie appeared on talk Court in 2011
- To raise Alzheimer’s) shows to discuss the issue - Some policies were
awareness - Driven by family and changed where
about people people who are affected family/friends would be
suffering such as Debbie Purdy told if they could be
convicted
Helen’s Law - To introduce a - Initiated by Helen’s - Marie appeared on Good - International as - The change in law was
law where mother, Marie McCourt Morning Britain alongside the law was delayed due to Brexit
murderers (emotional drive) Linda to discuss the matter introduced in - The petition received
who hold back - Worked alongside other - Petition was started online to other countries 600,000 signatures
information affected people like Lina change the law which was such as - Law was passed in 2020
about where a Campbell whose daughter discussed in parliament in Australia Prisoners Disclosure of
body is will get was murdered by her own 2015 Information About Victims
longer uncle
sentences
- To give
victim’s family
closure
#Metoo - Encourage - Started by an organisation - The hashtag was used 4.7 - International as - Harvey Weinstein since
women to ran by Tarana Burke in million times on Facebook in people all over been imprisoned
come forward 2006 the first 24 hours the world used - Some people
if they had - Gained traction after - Actresses affected by sexual the hashtag misinterpreted the
been victims victims of Harvey assault, particularly Harvey campaign as an attack
of sexual Weinstein came forward Weinstein, came forward against men
harassment - The #Metoo gained fame (e.g., Lupita N’yongo with - Men also came forward,
- Started focus after actress, Alyssa over 9 million followers on increase in historical,
on women AC2.1
of Milano tweeted about it Insta) unreported cases
colour, moved - Spokespeople went to schools
to all victims to educate children
- Founder appeared on national
television
AC2.1 – Compare Campaigns for Change
Assisted Dying - To - Has organisations such as - Tony Nicklinson appeared on - National as the - Although it raised
decriminalise ‘Dying in Dignity’ who news channels such as BBC aim was to awareness, laws weren’t
Euthanasia started the campaign and The Telegraph change laws in changed
(Change - Receives endorsement - Twitter was used to England - Tony Nicklinson’s appeal
Suicide Act from celebrities like Terry spread/raise awareness was rejected by the High
1961 law) Pratchett (suffered from - Debbie appeared on talk Court in 2011
- To raise Alzheimer’s) shows to discuss the issue - Some policies were
awareness - Driven by family and changed where
about people people who are affected family/friends would be
suffering such as Debbie Purdy told if they could be
convicted
Helen’s Law - To introduce a - Initiated by Helen’s - Marie appeared on Good - International as - The change in law was
law where mother, Marie McCourt Morning Britain alongside the law was delayed due to Brexit
murderers (emotional drive) Linda to discuss the matter introduced in - The petition received
who hold back - Worked alongside other - Petition was started online to other countries 600,000 signatures
information affected people like Lina change the law which was such as - Law was passed in 2020
about where a Campbell whose daughter discussed in parliament in Australia Prisoners Disclosure of
body is will get was murdered by her own 2015 Information About Victims
longer uncle
sentences
- To give
victim’s family
closure
#Metoo - Encourage - Started by an organisation - The hashtag was used 4.7 - International as - Harvey Weinstein since
women to ran by Tarana Burke in million times on Facebook in people all over been imprisoned
come forward 2006 the first 24 hours the world used - Some people
if they had - Gained traction after - Actresses affected by sexual the hashtag misinterpreted the
been victims victims of Harvey assault, particularly Harvey campaign as an attack
of sexual Weinstein came forward Weinstein, came forward against men
harassment - The #Metoo gained fame (e.g., Lupita N’yongo with - Men also came forward,
- Started focus after actress, Alyssa over 9 million followers on increase in historical,
on women AC2.1
of Milano tweeted about it Insta) unreported cases
colour, moved - Spokespeople went to schools
to all victims to educate children
- Founder appeared on national
television
AC2.1 – Compare Campaigns for Change
