AC3.1 -Plan a Campaign for Change Relating to Crime
Aims Objectives Justification of Choice of Campaign Target Audience
- My campaign for change is - Objectives should be - The reason I have chosen - My target audience is…
related to (what crime the based on the aims; it is this campaign is because - I have chosen this group
campaign aims to stop) because good to have 3 (include facts about crime because… (include 2
(reasons for campaign) objectives like how it may be reasons for example),
- Reasons include: - EG – Objective 1 is to unreported etc) - Reason 1 – Young girl are
o Lack of awareness of crime raise awareness; this - Include crime statistics to the most common victims of
o People are not educated will help because… support your facts honour crimes (include
about the crime/how to stop - Objective 2 is to - This campaign is important statistics)
it educate people; this to me because (personal - Reason 2 – Low level of
o Victims don’t know how to will help because… link) knowledge on how to
report or are afraid to report - Objective 3 is to report these crimes,
so the campaign encourages encourage people to particularly in young people
them report, this will help
- The reason I have chosen these because…
aims is (include statistics and link
to brief if possible)
Methods and Materials Finance Timescales Resources needed
- X3 paragraphs for each method - State the price for - Consider the following. - Resources required
- The method I have chosen is each method o Research time including research,
(Posters and The quantity of items o Design of materials materials, time, training etc.
leaflets/merchandise/social Source; website, used in campaign - For example, printing
media page) brand, company etc. o Creation of companies, access to
- I have chosen this method - Include 3 methods, materials Internet, permission to
because (previous success and leaflets and posters, o Implementation of present at local high
statistics) merchandise and the campaign (e.g., schools, permission for
- I will use this method in my social media delivery and events
campaign by (how you will create training)
the media item) o Include around 4 to
- The materials this method 5 weeks of planning
requires are (will you require
printing etc/cost?)
Aims Objectives Justification of Choice of Campaign Target Audience
- My campaign for change is - Objectives should be - The reason I have chosen - My target audience is…
related to (what crime the based on the aims; it is this campaign is because - I have chosen this group
campaign aims to stop) because good to have 3 (include facts about crime because… (include 2
(reasons for campaign) objectives like how it may be reasons for example),
- Reasons include: - EG – Objective 1 is to unreported etc) - Reason 1 – Young girl are
o Lack of awareness of crime raise awareness; this - Include crime statistics to the most common victims of
o People are not educated will help because… support your facts honour crimes (include
about the crime/how to stop - Objective 2 is to - This campaign is important statistics)
it educate people; this to me because (personal - Reason 2 – Low level of
o Victims don’t know how to will help because… link) knowledge on how to
report or are afraid to report - Objective 3 is to report these crimes,
so the campaign encourages encourage people to particularly in young people
them report, this will help
- The reason I have chosen these because…
aims is (include statistics and link
to brief if possible)
Methods and Materials Finance Timescales Resources needed
- X3 paragraphs for each method - State the price for - Consider the following. - Resources required
- The method I have chosen is each method o Research time including research,
(Posters and The quantity of items o Design of materials materials, time, training etc.
leaflets/merchandise/social Source; website, used in campaign - For example, printing
media page) brand, company etc. o Creation of companies, access to
- I have chosen this method - Include 3 methods, materials Internet, permission to
because (previous success and leaflets and posters, o Implementation of present at local high
statistics) merchandise and the campaign (e.g., schools, permission for
- I will use this method in my social media delivery and events
campaign by (how you will create training)
the media item) o Include around 4 to
- The materials this method 5 weeks of planning
requires are (will you require
printing etc/cost?)
