• Wrong document? Swap it for free
  • Written by students who passed
  • Immediately available after payment
  • Read online or as PDF
  • 4.6 TrustPilot
0
Sell
Where do you study
Your language
Start selling Create your account
  • Travel Management
  • Travel Management
To add items to your wishlist, you must be logged in
Document preview thumbnail
Preview 2 out of 14 pages
Presentation

Mass market package

0.0
(0 reviews)
- sold
14 pages
2014/2015 Written for academic year
Institution
Travel Management
Course
Travel Management
Document preview thumbnail
Preview 2 out of 14 pages

Mass market package presentation is about holiday packaging, the tour product, planning and creating package tours, the role of market research, competitor research, home and host country research, assessing conditions in host country, negotiating, time scales in the planning process, marketing package holidays and conclusion.

Content preview

TRAVEL MANAGEMENT
MASS MARKET PACKAGE

, TRAVEL MANAGEMENT
• MASS MARKET
PACKAGE = HOLIDAY RISKS COSTS
PACKAGING Researching Brochure design,
– Organised trips of holiday production and
predetermined activities programmes distribution
involving several tourism months or years
services ahead of sales
– Sold in advance at fixed
price Organisation of Installation and
holiday staffing of a
– Mainly designed by Tour
programmes reservation
Operators
months or years system
• Sold either directly or ahead of sales
indirectly to customers
• Buying in bulk, Tour Ops Investment in a
can negotiate discounts marketing
• Preparation of packages communications
carry risks and incur programme
costs
(Source: Laws ’97) 2

Document information

Uploaded on
November 20, 2022
Number of pages
14
Written in
2014/2015
Type
Presentation
Person
Unknown
Report Copyright Violation
$13.49
Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF
Seller avatar
zeenoche
Sold
1
Followers
1
Items
282
Last sold
3 year ago
Available in package deal
Product Image
Package deal
Travel Management Module
-
-
Sold
15
item
Nov 2022
$188.35
$80.99
57% off More Info

Browse related subjects

Subjects

  • mass market package
  • holiday packaging
  • the tour product
  • competitor research
  • planning and creating package tours
  • the role of market research
  • home and host country research
  • assessing conditions in host c

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Learn more Create citation
Working on your references?

Frequently asked questions