DECA Marketing Management| QUESTIONS AND ANSWERS| VERIFIED

Marketing Correct Answer: - management process through which goods and services move from concept to the customer 4 P's of Marketing Correct Answer: 1) Product: identification, selection and development 2) Price 3) Place: selection of a distribution channel to reach the customers 4) Promotion:development and implementation of a promotional strategy Brand Identity Correct Answer: - visible elements of a brand (colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind Promotion Correct Answer: - marketing function that communicates information about goods, services, images, and ideas to achieve desired outcome Types of Promotion Correct Answer: - discounts - flash sale - loyalty points - coupons - price-match Promotional Mix Correct Answer: - allocation of resources among 5 primary elements 1) advertising 2) public relation / publicity 3) sales promotion 4) direct marking 5) personal selling Advertising Correct Answer: - nonpersonal promotions - paid media communications Public Relation / Publicity Correct Answer: - promote positive image Sales Promotion Correct Answer: - in store displays and price incentives Direct Marketing Correct Answer: - advertising directly at target ex) coupons on mail phone Personal Selling Correct Answer: - face to face communication Direct Distribution Channel Correct Answer