DECA Test Terms| 553 QUESTIONS| 36 PAGES| WITH COMPLETE SOLUTIONS

Psychographic Correct Answer: This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values. Demographic Correct Answer: This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc Behavioral Correct Answer: This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits Geographic Correct Answer: This market segmentation refers to segmenting as market based on where people live. Marketing Correct Answer: A process of identifying human wants and needs, and developing a plan to meet those wants and needs. Refers to everything involved with convincing an attendee to come to the event. Also refers to providing information to support the exhibit sales function. Approach Correct Answer: The first-face-to-face contact a sale person has with the customer Psychological Pricing Correct Answer: Pricing techniques that create an illusion for customers Market Share Correct Answer: A firm's percentage of total sales generated by all competitors in a given market Sole Proprietorship Correct Answer: A business owned by one person Suggestive Selling Correct Answer: Selling additional goods or services to the customer after the customer has made a commitment to buy Ethics Correct Answer: Based on knowing the difference between right and wrong Decrease Correct Answer: According to the law of supply and demand, as the price increases the quantity demanded will. Boomerang Correct Answer: Bring the objection back to the customer. Superior Point Correct Answer: Admit disadvantages in certain products but then present superior points to offset or compensate for them. Third Party Demonstration Correct Answer: Use a previous customer or neutral person to give a testimonial about the product show to operate a product Substitution Correct Answer: Recommending a different product that would satisfy the customer's needs