Marketo Certification Associate (MCA) exam | 90 Questions with 100% Correct Answers | Updated & Verified

Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database - C. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information D. To generate better quality leads for the sales team - C. To give away more information If your goal is to generate new prospects in your database, which strategy should you use? A. Email Marketing B. Direct Mail C. Telemarketing D. Pay-per-click advertising - D. Pay-per-click advertising Which feature must a non-operational email have? A. A preview test sent for review prior to the deployment B. A subject line with 50 characters or less C. An unsubscribe link D. At least one image - C. An unsubscribe link