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Summary Social Network Analysis

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Applied Data Science Utrecht University (UU): social networks with a focus on e.g., contagion and diffusion.

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Social Networks
Theoretical representation of context and individual behaviour, thus not considering network:




Network perspective: zoom-out individuals to describe interaction collective phenomena

- e.g., effect of social relations on health outcomes (micro attributes, macro interaction)

Actor (node, vertex): persons, animals, computer, organisation, class

Relation (edge, tie, link): friendship, family, hierarchy, exchange, competition

Undirected (Friendship), directed (Following), directed weighted (Retweet)

Adjacency matrix: table-by-table end (e.g., sender and receiver)




Centralisation: extent to which nodes are concentrated on a single node

- Take standard deviation of degree




1

, Simple versus multi-edges and self-edges




Hypergraph and corresponding bipartite graph




Bipartite and unipartite networks




Degree: in an undirected network is the number of edges connected. In a directed net- work
each node has two degrees: the in-degree is the number of ingoing edges connected to a node
and the out-degree is the number of outgoing edges

Shortest path (geodesic path): the shortest walk between a given pair of nodes, i.e., the walk
that traverses the smallest number of edges

Distance: length of the shortest path in terms of number of edges

(Dis)connected component: different for directed versus undirected (isolations)




Community (clusters, cohesive groups or modules): in which the nodes are more connected
to each other than to the rest of the network (may overlap)




2

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