COMMUNICATION RESEARCH METHODOLOGY

COMMUNICATION RESEARCH METHODOLOGY Contents Pages 1. MAIN ISSUE......................................................................................................................................... 3 2. RESEARCH CRITERIA............................................................................................................................ 4 2.1 Relevance to Communication......................................................................................................4 2.2 Researchable Issue....................................................................................................................... 4 2.3 Feasibility of Research................................................................................................................. 4 2.4 Ethical Acceptability..................................................................................................................... 4 3. EXTENT................................................................................................................................................ 4 4. POPULATION....................................................................................................................................... 5 4.1 Target Population......................................................................................................................... 5 4.2 Accessible Population.................................................................................................................. 5 4.3 Population Characteristics........................................................................................................... 5 4.4 Units of Analysis........................................................................................................................... 5 5. FOUR ASSUMPTIONS AND FOUR SUB-ISSUES....................................................................................6 5.1 Assumptions................................................................................................................................ 6 5.2 Sub-Issues.................................................................................................................................... 6 6. GOALS AND OBJECTIVES..................................................................................................................... 6 6.1 Goals............................................................................................................................................ 6 6.2 Objectives.................................................................................................................................... 6 7. FOUR RESEARCH QUESTIONS.............................................................................................................. 6 8. THEORETICAL APPROACH................................................................................................................... 7 8.1 Content Analysis.......................................................................................................................... 7 8.2 Creative Concepts........................................................................................................................ 7 8.2.1 Benefits....................................................................................................................................... 7 8.2.2 Curiosity...................................................................................................................................... 7 8.2.3 Amplification of a product.......................................................................................................... 7 8.2.4 Action.......................................................................................................................................... 8 8.2.5 Brand.......................................................................................................................................... 8 8.2.6 Emotional Approach................................................................................................................... 8 8.2.7 Proof........................................................................................................................................... 8 8.2.8 Slogan......................................................................................................................................... 8 9. RESEARCH DESIGN.............................................................................................................................. 9 9.1 Inductive and Deductive Reasoning.............................................................................................9 9.1.1 Inductive Reasoning............................................................................................................. 9 9.1.2 Deductive Reasoning............................................................................................................ 9 9.2 Objectives of the Research..........................................................................................................9 9.2.1 Explain................................................................................................................................. 9 9.2.2 Explore................................................................................................................................. 9 9.2.3 Describe............................................................................................................................. 10 9.3 Nature of Design........................................................................................................................ 10 9.3.1 Qualitative......................................................................................................................... 10 9.3.2 Quantitative....................................................................................................................... 10 9.4 Collection and Analysis of Data.................................................................................................. 10 9.5 Flexibility.................................................................................................................................... 10 REFERENCES.............................................................................................................................................. 11