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EMERGING MARKETS
Name
Course
Institution Affiliation
Date
, 2
Importance of Emerging Markets to International Businesses.
Emerging markets refers to countries that are rapidly industrializing and growing their
economy with the aim of transitioning from developing countries to developed countries
(Enderwick,2009). They are moving from their traditional economies that mostly relied on
agriculture and are focusing on manufacturing in order to achieve the standards of developed
countries. This essay will discuss the importance of these emerging markets to international
businesses.
Emerging markets provide international businesses with an opportunity to establish their
brand and eliminate competition. Emerging markets offer vast opportunities that a business
can invest in. Firms can explore these opportunities by providing the needed products and
services in these new markets (Murugesan,2011). Being the first to offer the products and
services gives the firm an opportunity to build its brand and also an advantage of being at the
top in the market which is essential in eliminating competition that comes along later
(Enderwick,2009).
Emerging markets provide international businesses with new valuable resources. Venturing
into emerging markets gives the company access to the country's resources such as raw
materials, cheap labour and new talents from the workforce in the new country (Rahman &
Bhattacharyya, 2003). These essential resources enable the firm to grow in revenue and
innovations. Murugesan (2011) denotes that introducing a new business in the emerging
market gives it an advantage of winning customers as they become familiar with its products,
hence becoming their first-choice brand. Therefore, the business flourishes as it utilizes these
resources and opportunities.
Investing in emerging markets provides the business with a steady flow of revenue and
protection against recession (Rahman & Bhattacharyya,2003). New markets mean new
customers which increases the revenue of the firm (Murugesan,2011). Emerging markets
provide businesses with an avenue to reach many consumers and expand their area of
operations. This ensures that the firm has more revenue sources and does not fail in the event
of failure in one branch.
CONCLUSION.
Emerging markets provide businesses with different opportunities that they can explore to
enhance their growth and development. The opportunities provided in these markets are long-
EMERGING MARKETS
Name
Course
Institution Affiliation
Date
, 2
Importance of Emerging Markets to International Businesses.
Emerging markets refers to countries that are rapidly industrializing and growing their
economy with the aim of transitioning from developing countries to developed countries
(Enderwick,2009). They are moving from their traditional economies that mostly relied on
agriculture and are focusing on manufacturing in order to achieve the standards of developed
countries. This essay will discuss the importance of these emerging markets to international
businesses.
Emerging markets provide international businesses with an opportunity to establish their
brand and eliminate competition. Emerging markets offer vast opportunities that a business
can invest in. Firms can explore these opportunities by providing the needed products and
services in these new markets (Murugesan,2011). Being the first to offer the products and
services gives the firm an opportunity to build its brand and also an advantage of being at the
top in the market which is essential in eliminating competition that comes along later
(Enderwick,2009).
Emerging markets provide international businesses with new valuable resources. Venturing
into emerging markets gives the company access to the country's resources such as raw
materials, cheap labour and new talents from the workforce in the new country (Rahman &
Bhattacharyya, 2003). These essential resources enable the firm to grow in revenue and
innovations. Murugesan (2011) denotes that introducing a new business in the emerging
market gives it an advantage of winning customers as they become familiar with its products,
hence becoming their first-choice brand. Therefore, the business flourishes as it utilizes these
resources and opportunities.
Investing in emerging markets provides the business with a steady flow of revenue and
protection against recession (Rahman & Bhattacharyya,2003). New markets mean new
customers which increases the revenue of the firm (Murugesan,2011). Emerging markets
provide businesses with an avenue to reach many consumers and expand their area of
operations. This ensures that the firm has more revenue sources and does not fail in the event
of failure in one branch.
CONCLUSION.
Emerging markets provide businesses with different opportunities that they can explore to
enhance their growth and development. The opportunities provided in these markets are long-
