Recruitment and
Unit 8
selection process
,Unit 8 – Recruitment and selection process
The Carphone Warehouse
The Carphone Warehouse was established in 1989. They sell a large range of mobile phone, from the
latest flagship phones to phone contracts and sim only deals. The Carphone Warehouse’s target
market is from an age range of 18-50. The Carphone Warehouse is a national company as they have
over 1100 stores across the UK and Ireland. Their main competitors are Curry’s PC World,
BuyMobiles.net, Clove Technology. The Carphone Warehouse has over 11,500 employees.
Financial highlights
2019/20 2020/21
Revenue £10,170m £10,344m
Adjusted profit before tax £116m £156m
1|Page
,Unit 8 – Recruitment and selection process
These graphs show that in 2019/20 Carphone Warehouse generated a revenue of £10,170m and
that increased to £10,344m in 2020/21. Furthermore, Carphone warehouse made a profit of £116m
before tax which increased to £156m in 2020/21.
ASDA
ASDA was established on the 19 th of February 1949. ASDA sell groceries, general merchandise,
financial services. Their target markets are primarily women of ages 20s and 30s because women
buy the goods of day-to-day use for themselves and their families. The second group of target
market are males. ASDA is national company, and they operate within the UK with 633 stores. Their
main competitors are Tesco, LIDL, M&S, ALDI. ASDA have more than 145,000 dedicated employees.
Financial highlights
2019/20 2020/21
Revenue £19,611m £20,313.1m
Adjusted profit before tax £584.2m £486.5m
2|Page
, Unit 8 – Recruitment and selection process
These graphs show that in 2019/20 ASDA had generated a revenue of £19,611m and that increased
to £20,313.1m in 2020/21. Furthermore, ASDA’s profit before tax in 2019/20 was £584.2m and it
decreased drastically to £486.5m in 2020/21.
3|Page
Unit 8
selection process
,Unit 8 – Recruitment and selection process
The Carphone Warehouse
The Carphone Warehouse was established in 1989. They sell a large range of mobile phone, from the
latest flagship phones to phone contracts and sim only deals. The Carphone Warehouse’s target
market is from an age range of 18-50. The Carphone Warehouse is a national company as they have
over 1100 stores across the UK and Ireland. Their main competitors are Curry’s PC World,
BuyMobiles.net, Clove Technology. The Carphone Warehouse has over 11,500 employees.
Financial highlights
2019/20 2020/21
Revenue £10,170m £10,344m
Adjusted profit before tax £116m £156m
1|Page
,Unit 8 – Recruitment and selection process
These graphs show that in 2019/20 Carphone Warehouse generated a revenue of £10,170m and
that increased to £10,344m in 2020/21. Furthermore, Carphone warehouse made a profit of £116m
before tax which increased to £156m in 2020/21.
ASDA
ASDA was established on the 19 th of February 1949. ASDA sell groceries, general merchandise,
financial services. Their target markets are primarily women of ages 20s and 30s because women
buy the goods of day-to-day use for themselves and their families. The second group of target
market are males. ASDA is national company, and they operate within the UK with 633 stores. Their
main competitors are Tesco, LIDL, M&S, ALDI. ASDA have more than 145,000 dedicated employees.
Financial highlights
2019/20 2020/21
Revenue £19,611m £20,313.1m
Adjusted profit before tax £584.2m £486.5m
2|Page
, Unit 8 – Recruitment and selection process
These graphs show that in 2019/20 ASDA had generated a revenue of £19,611m and that increased
to £20,313.1m in 2020/21. Furthermore, ASDA’s profit before tax in 2019/20 was £584.2m and it
decreased drastically to £486.5m in 2020/21.
3|Page
