Eric Asare unit 19 m1
For this task I shall be writing about how I came up with my marketing mix.
There were three things that helped my company when creating my marketing
mix (4 p’s) from my Unit 19 P1. My USP- Unique Selling Point, Segmentation and
Target Market all played important role for marketing mix.
Product – My customers are people who like to do sport, I designed a t shirt that
complemented their lifestyle. As micro- business we just going to produce and
sell batch of the t shirt. Unlike, another business when their product start to sale
a lot, would get greedy and up the price but the price of the t shirt would stay
the same. Through my research, I have found that Nike had a similar product so I
tried improve it , I have come to conclusion that there’s a gab in the market for
my product and I’m comforted that my product will sale because it stand out
from rest.
Price – Once I found out my target market which are 10 to 50 year olds, I had to
come up with a design that was right for these age groups and my end result
showed that they there are company’s which has already thought of the idea but
they have not thought of the feature my product provides which makes my
product unique on like other company such as Adidas and Nike, also it was very
hard to come up with a price but I took the cost of Manu faction in consideration
and calculated a sensible price for the products. Unlike, another business such as
Nike and Adidas when their product start make a lot profit they start to get
greedy and raise up the price but the price of my company’s shoes would stay
the same.
Place –my product will start of online on my official stores website because it a
cheaper option but when my company starts to make a lot of profit then my
product will be sold in retail outlet such as footasylum, JD and footlocker which
are usually in the high-street and shopping centres.
Promotion – before my product up and running I will promote the product on
social media apps and websites such as Instagram, twitter and Facebook so once
my product is up and running people will know about it and It will be fairly easy
to attract customers because the shoes is inspired by a famous runner which will
attract customers.
How did the 4ps help me?
Using the 4ps helped me find out more about my business and the product I was
going to releasing to the general public. The 4ps promotion, price, place and
product also helped me come up with ways I can promote my product on social
media as well as how much I would sell my product for and where I would sell my
product.
How did AIDA help me?
A way AIDA helped my business is because I knew a way to make my business
successful was to provide my target group with information that will catch their
attention. Speaking of target market also AIDA helped me to come up with my
target market and showed me how I could promote my product to my target
market and things that could make my product unique, From this I was able to
spot out that I had to make sure that in order to satisfy target market I had to
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For this task I shall be writing about how I came up with my marketing mix.
There were three things that helped my company when creating my marketing
mix (4 p’s) from my Unit 19 P1. My USP- Unique Selling Point, Segmentation and
Target Market all played important role for marketing mix.
Product – My customers are people who like to do sport, I designed a t shirt that
complemented their lifestyle. As micro- business we just going to produce and
sell batch of the t shirt. Unlike, another business when their product start to sale
a lot, would get greedy and up the price but the price of the t shirt would stay
the same. Through my research, I have found that Nike had a similar product so I
tried improve it , I have come to conclusion that there’s a gab in the market for
my product and I’m comforted that my product will sale because it stand out
from rest.
Price – Once I found out my target market which are 10 to 50 year olds, I had to
come up with a design that was right for these age groups and my end result
showed that they there are company’s which has already thought of the idea but
they have not thought of the feature my product provides which makes my
product unique on like other company such as Adidas and Nike, also it was very
hard to come up with a price but I took the cost of Manu faction in consideration
and calculated a sensible price for the products. Unlike, another business such as
Nike and Adidas when their product start make a lot profit they start to get
greedy and raise up the price but the price of my company’s shoes would stay
the same.
Place –my product will start of online on my official stores website because it a
cheaper option but when my company starts to make a lot of profit then my
product will be sold in retail outlet such as footasylum, JD and footlocker which
are usually in the high-street and shopping centres.
Promotion – before my product up and running I will promote the product on
social media apps and websites such as Instagram, twitter and Facebook so once
my product is up and running people will know about it and It will be fairly easy
to attract customers because the shoes is inspired by a famous runner which will
attract customers.
How did the 4ps help me?
Using the 4ps helped me find out more about my business and the product I was
going to releasing to the general public. The 4ps promotion, price, place and
product also helped me come up with ways I can promote my product on social
media as well as how much I would sell my product for and where I would sell my
product.
How did AIDA help me?
A way AIDA helped my business is because I knew a way to make my business
successful was to provide my target group with information that will catch their
attention. Speaking of target market also AIDA helped me to come up with my
target market and showed me how I could promote my product to my target
market and things that could make my product unique, From this I was able to
spot out that I had to make sure that in order to satisfy target market I had to
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