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Samenvatting TOWIN Learning Goal 4

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Alle stof van learning goal 4 TOWIN samengevat

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HC BMC Model
- Een business model/ verdienmodel beschrijf hoe een organisatie:
- Waarde creëert
- Die waarde levert
- Hiervoor waarde terugkrijgt
- BMC leert je een bedrijf begrijpen en innoveren
- Volgende stappen:
1. Customer segments - klantsegmenten
2. Value propositions - waardestromen
3. Channels
4. Customer relationships
5. Revenue streams - inkomstenstromen
6. Key activities
7. Key resources
8. Key partners
9. Cost structure




1. Klantsegmenten
- Je vraagt welke doelgroep je wilt bereiken en bedienen met je organisatie?
- Wie wil je waarde geven?
- Aan wie wil jij geld verdienen?

2. Waardeproposities
- In welke klantbehoefte voor zie je?
- Hoe ga je het probleem van de klant oplossen?

3. Kanalen
- Hoe komt de waardepropositie bij de klant?
- Via welke kanalen wil je klanten bereiken?
- Welke kanalen werken het beste zowel de klant als organisatie?

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Uploaded on
September 23, 2022
Number of pages
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Written in
2021/2022
Type
Summary
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