Marketing Plan
Newtown Computer Repair
Jeffery Avenue,
Newtown, SY16 8QD, Wales
https://www.newtowncomputerrepair.com
Version 13
29/05/2021
Prepared by Email Date
Katy Burton 29/05/2021
Page 1
, Contents
Situational Analysis................................................................................................................................3
Concept..............................................................................................................................................3
Customers..........................................................................................................................................3
Competitors.......................................................................................................................................4
Compatibility.....................................................................................................................................4
Content..............................................................................................................................................4
Cash...................................................................................................................................................5
Swot Analysis.....................................................................................................................................5
Research................................................................................................................................................6
Purpose and Objectives.....................................................................................................................6
Organizing the collection of data.......................................................................................................6
Techniques for gathering...................................................................................................................6
Research sample size.........................................................................................................................6
Results of the research......................................................................................................................6
Conclusions........................................................................................................................................7
Recommendations.............................................................................................................................7
Limitations.........................................................................................................................................7
Marketing Goals....................................................................................................................................7
Short term Goal.................................................................................................................................7
Long term Goal..................................................................................................................................7
Target Market........................................................................................................................................7
Demographic.....................................................................................................................................7
Psychographic....................................................................................................................................7
Marketing Strategy................................................................................................................................8
Unique Selling Proposition.................................................................................................................8
Service...............................................................................................................................................8
Place..................................................................................................................................................8
Promotion..........................................................................................................................................8
Marketing Channels...........................................................................................................................8
Budget...............................................................................................................................................8
Performance Standards.........................................................................................................................9
Marketing Testing..............................................................................................................................9
SMART...............................................................................................................................................9
Page 2
Newtown Computer Repair
Jeffery Avenue,
Newtown, SY16 8QD, Wales
https://www.newtowncomputerrepair.com
Version 13
29/05/2021
Prepared by Email Date
Katy Burton 29/05/2021
Page 1
, Contents
Situational Analysis................................................................................................................................3
Concept..............................................................................................................................................3
Customers..........................................................................................................................................3
Competitors.......................................................................................................................................4
Compatibility.....................................................................................................................................4
Content..............................................................................................................................................4
Cash...................................................................................................................................................5
Swot Analysis.....................................................................................................................................5
Research................................................................................................................................................6
Purpose and Objectives.....................................................................................................................6
Organizing the collection of data.......................................................................................................6
Techniques for gathering...................................................................................................................6
Research sample size.........................................................................................................................6
Results of the research......................................................................................................................6
Conclusions........................................................................................................................................7
Recommendations.............................................................................................................................7
Limitations.........................................................................................................................................7
Marketing Goals....................................................................................................................................7
Short term Goal.................................................................................................................................7
Long term Goal..................................................................................................................................7
Target Market........................................................................................................................................7
Demographic.....................................................................................................................................7
Psychographic....................................................................................................................................7
Marketing Strategy................................................................................................................................8
Unique Selling Proposition.................................................................................................................8
Service...............................................................................................................................................8
Place..................................................................................................................................................8
Promotion..........................................................................................................................................8
Marketing Channels...........................................................................................................................8
Budget...............................................................................................................................................8
Performance Standards.........................................................................................................................9
Marketing Testing..............................................................................................................................9
SMART...............................................................................................................................................9
Page 2
