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IBM Project HSBC - International Business Management Year 1 at Tio University Utrecht

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Do you struggle with the subject of IBM? I did because the assignment was vague. But in the end, I got the skills to complete this subject with an A grade. This IBM project was about HSBC, about the informal, formal rules, strategic trade theory, VRIO Framework, FDI, OLI, etc. This course will be in the first year at International Business Management at Tio University.

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The Hongkong and Shanghai Banking
Corporation




1

, By: Jorden van Ramshorst, IBM Dutch, Tio Utrecht
Index:
- 1.What is Hsbc?.................................blz:3

- 2.Informal rules for Hsbc…………….blz:4 to 6

- 3.Formal rules for Hsbc……………...blz:7,8

- 4.Strategic trade theory……………...blz:9

- 5.VRIO Framework…………………....blz:9

- 6.Crisis at Hsbc………………………..blz:10 to 13

- 7.FDI……………………………………..blz:13,14

- 8.OLI……………………………………..blz:14,15

- 9.Hsbc and the European Union……blz:16,17

- 10.Multilateral trading organization..blz:17 to 19

- 11.Hsbc and criminal activities……..blz:19,20

- 12.Sources……………………………...blz:20,21




2

, 1.What is Hsbc?
HSBC (known as Hongkong Shanghai Banking Company) is a multinational banking
and financial services company that owns other companies in the world. HSBC stays
on place seven in the world’s largest banks and is already the biggest bank in
Europe. Hsbc holdings owns an asset of US$2.521 trillion. The company sees
London and Hongkong as his home markets. Hsbc is active in 67 countries all over
the world with more than 3900 offices. Hsbc is organised in four business sectors:
commercial, global, investment, retail, global private banking and wealth
management. Hsbc shares are primary registered on the Hong Kong stock exchange
and London stock exchange. Hsbc was a long time in negative news, especially
British newspapers were critical about the way Hsbc did business.

Meaning of the logo
The logo of Hsbc was announced in 1998, it’s the hexagon logo with a unified brand.
Their goal is to recognise them as a group. The logo was developed from the banks
house flag as a white rectangle divided diagonally to produce a red hourglass shape.

Competitors of Hsbc

Hsbc is well known as the biggest bank of Europe, that doesn’t mean that they don’t
have competitors. I would like to show you the competitors of Hsbc below and
describe where they come from and their rankings.

Ranking: Company: Headquarter; Total assets:
billion
2 Bnp Paridas SA France 1963,34
3 Credit Agricole Group France 1763,17
4 Deutsche Bank AG Germany 1470,38
5 Banco Santander SA Spain 1446,15
6 Barclays PLC U.K. 1275,62
7 Societe Generale SA France 1275,13
8 Groupe BPCE France 1259,42
9 Lloyds Banking group Plc U.K. 914,14
10 ING Group NV Netherlands 846,22




3

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