Weronika Koltun
20416450
UNIT18 CREATIVE PROMOTION
Explore the role of integrated marketing communications
in creative promotion
, Contents
Executive summary………………………………………………………………………..1
Explore and illustrate how marketing communication aids creative product
promotion………………………………………………………………………………....2-3
Introduction……………………………………………………………………………….3-4
Explain the importance of integrated marketing communication………………4-6
Analysis of the effectiveness of the marketing communication activities of
Nike and Apple…………………………………………….………..………………...…6-8
Assess the extent to which promotional activity supports the achievement of
promotional objectives……………………………………………….……………..10-12
Resources………………………….……………………………………………..………12
Executive summary
Firstly, this business report will explore, illustrate and explain how marketing
communication aids creative promotion. Secondly, it will explain the importance of
integrated marketing communication. Then it will choose two contrasting businesses
to analyse the effectiveness of the marketing communication activities.
Lastly, one business will be chosen and based on it it will determine which
promotional activity supports the achievement of promotional objectives for the
chosen business.
1
20416450
UNIT18 CREATIVE PROMOTION
Explore the role of integrated marketing communications
in creative promotion
, Contents
Executive summary………………………………………………………………………..1
Explore and illustrate how marketing communication aids creative product
promotion………………………………………………………………………………....2-3
Introduction……………………………………………………………………………….3-4
Explain the importance of integrated marketing communication………………4-6
Analysis of the effectiveness of the marketing communication activities of
Nike and Apple…………………………………………….………..………………...…6-8
Assess the extent to which promotional activity supports the achievement of
promotional objectives……………………………………………….……………..10-12
Resources………………………….……………………………………………..………12
Executive summary
Firstly, this business report will explore, illustrate and explain how marketing
communication aids creative promotion. Secondly, it will explain the importance of
integrated marketing communication. Then it will choose two contrasting businesses
to analyse the effectiveness of the marketing communication activities.
Lastly, one business will be chosen and based on it it will determine which
promotional activity supports the achievement of promotional objectives for the
chosen business.
1
