Summary The Tourism System Mill & Morrison

THE TOURISM SYSTEM


CHAPTER 1 – DESTINATION MIX




Attractions



Scope
Primary Secondary Touring / stopover destinations



Ownership
Private / Public Private / Public
/ Nonprofit / Nonprofit

Permanency

Event / Site Event / Site


Drawing Power
(Natural Resources, Climate,
Local / State / Regional / National / International Culture, History, Ethnicity,
Accessibility)

Events
 Unique experience
 Festival atmosphere
 Hype surrounding the festival
 Festival organization
 Facility itself
 Variety of products offered

Destination Elements:
 Necessary close to destination to be considered a visit
 Support rather than induce growth
Facilities
 Public institutions (Information points, road signs, …)
 Retail (shopping malls, supermarkets, …)
 Medical institutions (hospitals, clinics, ambulences, …)
 Financial institutions (Banks, ATMs, …)
Infrastructure
 Power sources
 Sewage / drainage areas
 Streets, highways
 Airports, station

, Transportation
 Buses / cars / taxis / motorbikes
 Boats / fairs / cruise ships / catamarans
 Planes / jets / helicopters
 Trains / metros
 important features: connection to other modes of transport, price, speed, comfort, safety
 on the way: close-range view of local scenes, overlooks

Hospitality
 Attitude toward self: self-confident, role of host instead of employee
 Attitude toward others:
- teamwork & interdependence with other staff,
- empathy for visitors: accept as they are, handle moods, consider them saving up for holiday
 Attitude toward subject: importance of tourism to whole nation (revenue, jobs, taxes)
 Knowledge: familiarization with attractions & facilities
 Appearance: awareness / control of body language & facial expression
 Community awareness programs
- acceptance of tourism (show benefits, e.g. long term finance of local public areas)
- understanding for visitor (show reasons and inform about origins of visitors)
 Authenticity
− pressure to retard modernity  lack of economic communal development
+ locals taking pride in their own culture, re-discover personal identity


Determinants of destination attractiveness Deterrents to destination attractiveness

Natural features: general typography, scenery Security: political instability, high crime rate
Climate: temperature, humidity, sunshine/rain Health: poor sanitation, lack of reliable medical services
Culture: traditions, religion, language, Cultural distance: inability to communicate
style of architecture, local dishes restrictions on behavior
Infrastructure: roads, water, sewage, electricity Legislation: visa requirements, currency controls
Facilities: shopping, maintenance, lodging, information
Transport: distance & time, frequency, ease, comfort
Hospitality: welcome, ease of communication
Cost: value for money, exchange rates
Economic: international trade / retail
Uniqueness: one-of-a-kind attractions


Benchmarking
 Internal (comparison to history), external (comparison to competitors/international standards)
 competitive advantage




Travel trends Popular destinations Top reasons for travel
 family / multi-generational  Vietnam  authentic experiences in new destinations
travel  India  rest & relaxation
 luxury cruises  China  spending time / reconnect with loved ones
 active adventure trips  Galapagos Islands  personal development
 guided / private touring  Morocco  new experiences in familiar countries
 beach resort stays  seek of adventure