The Beginner’s Guide to
HTML & CSS for Marketers
1
,Table of Contents
Introduction 3
What are Coding Languages? 4
What is HTML? 5
What is CSS? 6
HTML vs. CSS 7
HTML Codes to Know 9
How to Update Your CSS 12
HTML & CSS: What to Avoid 14
Resources and Additional Learning: Courses, Lessons, & Books to Explore 15
2
, Introduction
Have you ever right clicked on a web page and clicked “view page source” or looked
at the source code for an email? Or are you a former MySpace user who learned how
to update the code to add a snazzy background or song to your MySpace page? That’s
HTML. CSS is a complementary coding language that applies a style sheet to a given
page of HTML code, changing the look and feel of the page to match your brand.
HTML and CSS are some of the most popular
languages used by developers, marketers,
and designers. While they may sound HTML header tags in blog posts improves your SEO?
highly technical and seem like they require By learning a few simple HTML codes and understanding
extensive training, there are many ways how HTML and CSS work together, you’ll have the ability
to use basic HTML and CSS in everyday to improve your marketing strategy and troubleshoot
marketing. You may have already used HTML issues that would typically cost you a lot of time and
without even knowing it when you formatted money if you don’t have an in-house developer.
a link, updated a page header, or edited a
page of your website or a blog post. Knowing This guide will go over the most common HTML and
HTML and CSS as a marketer saves you time CSS applications for marketers. We’ll review the basics
and allows for customization, optimization, of each language, the differences between the two,
and SEO benefits. and provide resources, tools, and additional training.
Did you know that including keywords in
3
HTML & CSS for Marketers
1
,Table of Contents
Introduction 3
What are Coding Languages? 4
What is HTML? 5
What is CSS? 6
HTML vs. CSS 7
HTML Codes to Know 9
How to Update Your CSS 12
HTML & CSS: What to Avoid 14
Resources and Additional Learning: Courses, Lessons, & Books to Explore 15
2
, Introduction
Have you ever right clicked on a web page and clicked “view page source” or looked
at the source code for an email? Or are you a former MySpace user who learned how
to update the code to add a snazzy background or song to your MySpace page? That’s
HTML. CSS is a complementary coding language that applies a style sheet to a given
page of HTML code, changing the look and feel of the page to match your brand.
HTML and CSS are some of the most popular
languages used by developers, marketers,
and designers. While they may sound HTML header tags in blog posts improves your SEO?
highly technical and seem like they require By learning a few simple HTML codes and understanding
extensive training, there are many ways how HTML and CSS work together, you’ll have the ability
to use basic HTML and CSS in everyday to improve your marketing strategy and troubleshoot
marketing. You may have already used HTML issues that would typically cost you a lot of time and
without even knowing it when you formatted money if you don’t have an in-house developer.
a link, updated a page header, or edited a
page of your website or a blog post. Knowing This guide will go over the most common HTML and
HTML and CSS as a marketer saves you time CSS applications for marketers. We’ll review the basics
and allows for customization, optimization, of each language, the differences between the two,
and SEO benefits. and provide resources, tools, and additional training.
Did you know that including keywords in
3
