Test Bank for Basic Marketing A Marketing Strategy Planning Approach 18th Edition by Perreault

ACCT 347Test-Bank-for-Basic-Marketing-A-Marketing-Strategy-Planning-Approach-18th-
Edition-by-Perreault




ACCT 347: Test Bank
for Basic Marketing A
Marketing Strategy
Planning Approach
th
18 Edition by
Perreault




ACCT 347Test-Bank-for-Basic-Marketing-A-Marketing-Strategy-Planning-Approach-18th-
Edition-by-Perreault

,ACCT 347Test-Bank-for-Basic-Marketing-A-Marketing-Strategy-Planning-Approach-18th-
Edition-by-Perreault


Chapter 02: Marketing Strategy Planning

True/False Questions



1. Planning, implementation, and control are basic jobs of all
managers.
True False



2. The three basic jobs in the marketing management process are planning,
implementation, and control.
True False



3. The marketing management process consists of (1) planning marketing activities, (2)
directing the implementation of the plans, and (3) controlling these plans.
True False



4. Strategic planning is a top management job that includes planning only for
marketing.
True False



5. Strategic planning is the managerial process of developing and maintaining a match
between an organization's resources and its market opportunities.
True False



6. Strategic (management) planning is a managerial process of developing and maintaining
amatch between the resources of the production department and its product opportunities.
True False



7. Finding attractive opportunities and developing profitable marketing strategies are the tasks
included in the marketing manager's marketing strategy planning job.
True False




ACCT 347Test-Bank-for-Basic-Marketing-A-Marketing-Strategy-Planning-Approach-18th-
Edition-by-Perreault

,ACCT 347Test-Bank-for-Basic-Marketing-A-Marketing-Strategy-Planning-Approach-18th-
Edition-by-Perreault



8. Marketing strategy planning is the process of deciding how best to sell the products the
firm produces.
True False



9. A marketing strategy specifies a target market and a related marketing mix.
True False



10. A marketing strategy is composed of two interrelated parts--a target market and a
marketing mix.
True False



11. A marketing strategy is composed of two interrelated parts—planning and
implementation.
True False



12. The two parts of a marketing strategy are an attractive opportunity and a target
market.
True False



13. A target market consists of a group of consumers who are usually quite different.
True False



14. A marketing mix consists of the uncontrollable variables which a company puts together
to satisfy a target market.
True False



15. Target marketing aims a marketing mix at some specific target
customers.
True False




ACCT 347Test-Bank-for-Basic-Marketing-A-Marketing-Strategy-Planning-Approach-18th-
Edition-by-Perreault

, ACCT 347Test-Bank-for-Basic-Marketing-A-Marketing-Strategy-Planning-Approach-18th-
Edition-by-Perreault



16. Mass marketing means focusing on some specific customers, as opposed to assuming
that everyone is the same and will want whatever the firm offers.
True False



17. The mass marketing approach is more production-oriented than marketing-oriented.
True False



18. The terms mass marketing and mass marketers mean the same thing.
True False



19. The problem with target marketing is that it limits the firm to small market
segments.
True False



20. Potential customers are all alike.
True False



21. "Mass marketers" like Target usually try to aim at clearly defined target
markets.
True False



22. The four "Ps" are: Product, Promotion, Price, and Personnel.
True False



23. The "fourPs" of the marketing mix are Product, Position, Promotion, and Price.
True False




ACCT 347Test-Bank-for-Basic-Marketing-A-Marketing-Strategy-Planning-Approach-18th-
Edition-by-Perreault