Amazon.com Case Study Analysis Kimberly A. Robinson MGT/230

Answer the following in up to 350 words each. 1. Bezos once said, “Amazon may break even or even lose money on the sale of its devices.” The company expects to recoup the money later through the sale of products, with a further boost from its annual Prime membership fee. Explain how this strategy shows Bezos as a systematic and intuitive thinker. Jeff Bezos the CEO of the giant retailer of the 21st century has proven that there are many ways to be a systematic and intuitive thinker. As Bezos continue to be motivated by his intuitive thinking, new items are on the arise to contend with his rivals. One of the ways that Bezos is showing intuitive thinking would be that it has been said Bezos is planning for the rise of drones being able to fly to residents for home and business deliveries. There is a buzz going around that a few customers have already volunteered to participate in the future trial run of the drone deliveries