New Product Launch Marketing final

Business is an ever-evolving field comprised of many market segments that offer a product or service to its consumers. Remaining successful in a market that has many competitors, regulations, and various forms of product marketing can be challenging. One component that a company can use to differentiate themselves from others is with a strategic and operational marketing solution. Developing a strong marketing plan can ensure the company is increasing sales and obtaining longevity when it comes to the attainable, desired targeted markets in which they have entered (Kotler, P.T. & Keller, K.L.,2016). The following outline will emphasize Bliss Wine’s marketing plan and goals we've previously covered in addition to future objectives for the spirits manufacturer.